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Love in the Modern Age: Tradition in China's Romantic Economy
Blossoming Business: How Flowers are Redefining Qixi (七夕) Celebrations As the ancient Chinese festival of Qixi approaches, a new tradition is taking root in the fertile soil of China's cultural landscape. Once a day marked by quiet contemplation and stargazing, Qixi - often called Chinese Valentine's Day - has blossomed into a celebration of love that rivals its Western counterpart in both sentiment and spending. At the heart of this transformation lies an unlikely hero: the humble flower. In cities across China, florists are witnessing an unprecedented surge in pre-orders, with some shops beginning preparations a full ten days before the festival. This floral frenzy isn't just about aesthetics; it's a reflection of a deeper societal shift towards embracing "ritual sense"…
Love in the Modern Age: Tradition in China's Romantic Economy
Blossoming Business: How Flowers are Redefining Qixi (七夕) Celebrations As the ancient Chinese festival of Qixi approaches, a new tradition is taking root in the fertile soil of China's cultural landscape. Once a day marked by quiet contemplation and stargazing, Qixi - often called Chinese Valentine's Day - has blossomed into a celebration of love that rivals its Western counterpart in both sentiment and spending. At the heart of this transformation lies an unlikely hero: the humble flower. In cities across China, florists are witnessing an unprecedented surge in pre-orders, with some shops beginning preparations a full ten days before the festival. This floral frenzy isn't just about aesthetics; it's a reflection of a deeper societal shift towards embracing "ritual sense"…
Blossoming Business: How Flowers are Redefining Qixi (七夕) Celebrations As the ancient Chinese festival of Qixi approaches, a new tradition is taking root in the fertile soil of China's cultural landscape. Once a day marked by quiet contemplation and stargazing, Qixi - often called Chinese Valentine's Day - has blossomed into a celebration of love that rivals its Western counterpart in both sentiment and spending. At the heart of this transformation lies an unlikely hero: the humble flower. In cities across China, florists are witnessing an unprecedented surge in pre-orders, with some shops beginning preparations a full ten days before the festival. This floral frenzy isn't just about aesthetics; it's a reflection of a deeper societal shift towards embracing "ritual sense"…
Love in the Modern Age: Tradition in China's Romantic Economy
Blossoming Business: How Flowers are Redefining Qixi (七夕) Celebrations As the ancient Chinese festival of Qixi approaches, a new tradition is taking root in the fertile soil of China's cultural landscape. Once a day marked by quiet contemplation and stargazing, Qixi - often called Chinese Valentine's Day - has blossomed into a celebration of love that rivals its Western counterpart in both sentiment and spending. At the heart of this transformation lies an unlikely hero: the humble flower. In cities across China, florists are witnessing an unprecedented surge in pre-orders, with some shops beginning preparations a full ten days before the festival. This floral frenzy isn't just about aesthetics; it's a reflection of a deeper societal shift towards embracing "ritual sense"…
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