Hanfu, the traditional attire of the Han Chinese, has seen a resurgence in popularity, with enthusiasts embracing its elegance and cultural significance. A notable trend within this resurgence is the rise of "co-branded Hanfu," which refers to Hanfu garments created in collaboration with well-known brands or intellectual properties (IPs). But this trend raises a critical question: Is co-branded Hanfu a genuine cultural collaboration that benefits both the Hanfu community and the IPs, or is it merely a way to exploit consumers? The Appeal of Co-branded Hanfu: A Consumer Perspective When it comes to purchasing co-branded Hanfu, how strong is the consumer desire? To gain insight, I spoke with several Hanfu enthusiasts, or "tongpao," and discovered a common theme: they generally do not buy Hanfu solely for the collaboration. Instead, their purchase decisions are driven by the design's aesthetics and the garment's cost-effectiveness. One enthusiast mentioned, "I won't buy Hanfu just because it's co-branded. I'll only buy it if it looks good and is reasonably priced." This sentiment highlights a significant issue in the co-branded Hanfu market: many of these garments are overpriced and of poor quality. Additionally, some designs stray so far from traditional Hanfu that they can barely be…

The first time I met Mina was in a small fruit and vegetable store. With her dark, curly hair and striking Central Asian features, she effortlessly conversed with customers in fluent Mandarin, even slipping into the local Shaanxi dialect. This Tajikistan native has formed a deep bond with the city of Xi'an, and her story is one of cultural integration and blossoming friendships. Mina, now 20 years old, has just completed her undergraduate studies at the Chinese Language Institute of Xi'an International Studies University. Reflecting on her four years of study, she describes her experience as "rich" and "exciting." During this time, she participated in numerous cultural exchange activities, from performing Central Asian tea ceremonies and dances at the Tang Dynasty Everbright City to singing at the China-Central Asia Youth Leadership Program. These experiences have not only enhanced her language skills but also her ability to sing and dance proficiently. One of Mina's most significant experiences was volunteering at the China-Central Asia Summit, where she introduced the Terracotta Warriors and the historical development of the Silk Road to guests and journalists. "The setup of the conference was incredibly impressive, and I felt honored to be a part of it," she…

Luoyang City has seized upon the burgeoning Hanfu industry as a catalyst for integrated cultural and tourism development. The development of the Hanfu economy raises important questions about its underlying logic and how cultural attributes can be effectively transformed into economic assets. Market-Oriented Operation: Luoyang Hanfu Research Institute Focuses on Originality Supported vigorously by the Luoyang Municipal Party Committee and Government, the establishment of the Luoyang Hanfu Research Institute (renamed Luoyang Fashion Industry Research Institute) on September 16, 2023, exemplifies the city's proactive stance and innovative institutional mechanisms. Operating under a market-oriented model, the institute leverages a team of renowned experts to drive its activities, with a flexible recruitment platform aimed at attracting high-level professionals and young talents. This initiative not only aims to enhance the professional capabilities in Hanfu research and development but also integrates resources for market-driven economic services. Mr. Ma Shengjie, spokesperson for the institute, highlights their strategic approach, including organizing industry development seminars and establishing industry standards such as the "Hanfu Terminology Standard" and "Hanfu Design Guidelines." These efforts underscore Luoyang's commitment to fostering a standardized and market-oriented Hanfu industry. The institute has also ventured into commercial operations through the establishment of the "Seeing Today Hanfu…

Duration: June 21, 2024 - September 22, 2025 Location: Jiade Art Center The exhibition titled "National Colors and Palace Splendor — Colors of Qing Dynasty Court Textiles" intricately weaves together the concepts of "采" (cǎi) and "彩" (cǎi), both of which historically denote multicolored silks and vibrant spirits. Through the tapestries, embroideries, and colors of Qing dynasty court garments, the exhibition aims to illuminate not only the visual grandeur but also the profound cultural and symbolic significance embedded in each fabric. Patterns and Imperial Authority: A Cloak with Motifs In Qing dynasty rule, while maintaining the Manchu ethnic identity through surnames, hairstyles, and clothing, the imperial court adopted Han Chinese motifs, symbols, and patterns. One remarkable piece on display is the Changfu with dragon motifs in various poses: frontal sitting dragons, walking dragons on all fours, and intertwined dragons forming floral patterns. These designs, meticulously carved like relief sculptures, exude a vibrant vitality akin to the famous Nine-Dragon Screen at the Palace Museum and Beihai Park in Beijing. The Exhibition Sections The exhibition unfolds through five thematic units: Celestial Elements, Majestic Illumination, Magnificent Sophistication, Seasonal Splendors, and Clouds of Elegance. Of particular interest is the "Seasonal Splendors" unit, showcasing garments…

In the midst of summer, the demand for aesthetically pleasing colored contact lenses has surged among young consumers, solidifying their place as an indispensable fashion accessory in daily attire. This year's "618" shopping festival saw a significant uptick in sales of colored contact lenses, with domestic brands leading the charge on platforms like Pinduoduo. Brands such as KalaLaLa and Moucee reported impressive sales figures, reflecting a doubling in revenue compared to the previous year. The trend signals a notable shift towards domestic products, challenging the dominance of imported lenses from Japan and Korea. The allure of names like "Swan Princess," "Twilight Forest," and "Monet's Garden" epitomizes the romantic and fantastical elements driving the latest trends in colored contact lenses. These designs not only reflect the evolving fashion preferences but also highlight the emergence of a new wave of domestic beauty products in the market. Analysts predict that the Chinese colored contact lens industry could reach a staggering 50 billion RMB by 2025, underscoring its growing importance in the beauty and fashion sectors. Breaking Away from Traditional Models Initially, the Chinese market for colored contact lenses heavily favored styles and patterns borrowed from Japan and Korea. However, in recent years, domestic…

In recent years, the production of historical dramas has increasingly emphasized the organic fusion of traditional cultural elements with storytelling, showcasing a more sophisticated and heartfelt approach to presenting traditional culture. From my perspective, the application of traditional cultural elements in historical dramas can be categorized into three levels: external, superficial, and internal depths.   Authentic Historical Restoration Historical dramas have shown a growing emphasis on meticulous attention to costume and set design, striving for a faithful reconstruction of historical accuracy. Some productions adhere strictly to scholarly research, almost replicating characters' attire and appearances directly from ancient texts and paintings. This approach allows viewers to experience the true aesthetic charm of traditional Chinese clothing. For example, in "Serenade of Peaceful Joy," the portrayal of Emperor Renzong of Song (played by Wang Kai) closely mirrors historical portraits, achieving a striking visual realism akin to a 3D print from ancient paintings. Beyond costumes, headwear serves as a crucial element of visual aesthetics for female characters. Instead of exaggerated hairstyles, integrating traditional intangible cultural heritage elements into hair accessories creates a sophisticated and refreshing visual appeal. For example, in "Ruyi's Royal Love in the Palace," the use of Tian-tsui ornaments on the hair…

The Modern Hanfu Enthusiast Sensen, a Hanfu enthusiast born after 1995, regularly finds herself glued to her phone, watching Hanfu live shopping sessions on Douyin (the Chinese version of TikTok), even though her wardrobe is already bursting with various styles of Hanfu. "Last year, the Ma Mian skirt was in vogue, but this year, it's all about the new Chinese style," she says, making another purchase as a model twirls in her screen. In recent years, there has been a comprehensive revival of traditional Chinese culture, and Hanfu, which was once confined to niche circles, has become a new fashion trend. More young people, like Sensen, are being introduced to Hanfu through platforms like Douyin, experiencing a journey from unfamiliarity to curiosity, eventually embracing and promoting Hanfu culture. The Meteoric Rise of Hanfu A recent report by the Innovation and Entrepreneurship Center at Peking University HSBC Business School and the Zhiwei Research Institute highlights the explosive growth of Hanfu enthusiasts, with the number of aficionados expanding more than 30-fold over the past decade, reaching 9.98 million in 2023. The increasing demand has turned various e-commerce platforms into crucial venues for Hanfu purchases. By 2024, the market size for Hanfu in…

there has been a remarkable resurgence of interest in traditional Chinese attire, known as Guofeng Guochao, across various regions in China. Luoyang (洛阳), renowned for its rich historical legacy as one of China's ancient capitals, has emerged as a focal point for this cultural revival. Visitors strolling through the streets of Luoyang can now frequently encounter tourists donning a variety of Tang dynasty and Song dynasty costumes. Whether riding electric bikes, commuting on buses, or capturing moments amidst pavilions and towers, these individuals have become a unique and vibrant addition to the city's cultural landscape. The sight of tourists dressed in Tang and Song dynasty costumes is not merely a nostalgic reenactment but a celebration of cultural heritage brought to life. Luoyang's comprehensive reforms and innovative cultural tourism initiatives have played a pivotal role in revitalizing its historical narratives. By bridging the gap between ancient texts and contemporary city life, Luoyang has transformed its streets and alleyways into living testaments of its thirteen dynastic histories. Luoyang's approach to cultural tourism goes beyond superficial displays of history; it integrates immersive experiences that resonate with both locals and visitors alike. The blend of ancient attire with modern transportation and photography exemplifies this…

In the period of the Republic of China, Chinese society was in a turning point of changes in literature and art and ideological trends. This change was also reflected in women's clothing. The dressing of women in that era presented the characteristics of the alternation of the old and the new, with both the gentle and restrained of the old era and the Western-style ostentation of the new era, showing a unique personal charm. As well-known women at that time, Lin Huiyin（林徽因） and Hu Die（胡蝶）'s dressing styles even became representatives of the times. Lin Huiyin was a famous talented woman in the period of the Republic of China. She once went to the University of Pennsylvania in the United States for her further studies in architecture and art. Her dressing style combines Chinese and Western elements, showing the ideological state of progressive women in that era. Her dressing often features combinations of short tops with high-waisted pants and long leather boots, which not only appears slender, but also highlights the temperament of independent women. In addition, she also likes to drape the suit jacket over her shoulders, adding to the overall fashion sense. In terms of hairstyles, she often chooses…

Recently, stars such as Zhong Chuxi, Na Zha, Ni Ni, and Huang Xuan have appeared in the style of the Republic of China period one after another, showing a different kind of charm and appeal. These photos not only made people's eyes light up, but also gave everyone a deeper understanding and recognition of the culture of the Republic of China period. Zhong Chuxi's Republic of China style is both elegant and not lacking in grace. She seems like a beautiful woman who has traveled through time, and exudes charming aura with every moving. Na Zha is shown in the style of a pure and mischievous student in the Republic of China, with two braided braids and wearing a uniform, full of youthful vitality, making people recall the green campus time. Ni Ni originally is a temperamental goddess, and after putting on a cheongsam, it appears even more noble and elegant. Huang Xuan is in a suit of the Republic of China period, and is graceful. The two standing together are simply a pair of golden boys and jade girls, and the picture is so beautiful that it makes people suffocate. These stars' Republic of China styles not only show…

In recent days, the "Civilization in Chinese Culture" program of Changning District in 2024 has been making its way into numerous primary and secondary schools, bringing the beauty of traditional Chinese culture to young students. This initiative aims to instill cultural confidence among the youth through various activities such as learning Kunqu opera poetry and appreciating the elegance of Shanghai-style qipaos that have spanned a century. At Weining Road Primary School, Zhao Jinyu, a professional promoter of Kunqu opera and successor of the Peng school's guimen dan (female role), engaged the students with her presentation titled "Endless Art, Endless Learning—Sowing the Seeds of Kunqu Opera." She demonstrated the art of Kunqu opera by performing He Zhizhang's poem "Song of the Willow" in the melodious Kunqu singing style. For many students, this was their first encounter with poetry being recited so melodiously, sparking a strong interest among them. During her presentation, Zhao Jinyu patiently taught the students various hand gestures used in Kunqu opera and led them in practicing dance movements while wearing flowing-sleeved costumes. "During Kunqu opera performances, imagination plays a crucial role. Coupled with the colorful Kunqu costumes, it feels like watching a moving painting," Zhao Jinyu explained. "This…

On June 25th, a unique cultural exchange took place as over 40 Chinese and American high school students from the Ricci Young Scholars Program (光启青年学者项目) embarked on an immersive journey through the historic city of Nanjing. This initiative aims to foster deep cultural understanding between youths from both nations, with participants this year focusing on the classical gardens of China. The day began at the renowned Southeast University, a prestigious institution with a rich architectural heritage. Professors Wang Xiaoqian and Gu Kai delivered insightful lectures titled "I.M. Pei and His Suzhou Museum" and "Understanding Chinese Classical Gardens: Beginning with Dianchuny (殿春簃) ," respectively. Through these lectures, the students gained a unique perspective on Chinese architecture and its intricate relationship with nature and history. The morning session concluded with a serene walk through the rain-kissed campus, allowing the students to absorb the historic and contemporary essence of the university. Exploring Nanjing's Majestic City Walls In the afternoon, the group visited the Nanjing City Wall Museum. Here, they engaged with the history and cultural significance of the ancient city walls through a variety of exhibits, including artifacts, digital sand tables, and interactive displays. The highlight of the tour was ascending the iconic…

A cultural revival has been sweeping across China, bringing with it a renewed appreciation for Hanfu, traditional Chinese clothing. Once confined to historical reenactments and period dramas, Hanfu has now found its way into the mainstream, captivating the hearts of young and old alike. This resurgence goes beyond mere fashion trends; it represents a profound rediscovery and celebration of Chinese cultural heritage. Hanfu, which literally means "Han clothing," refers to the traditional attire worn by the Han Chinese for centuries. It encompasses a wide range of styles, from the elegant robes of the Han Dynasty to the elaborate garments of the Tang and Song Dynasties. Each style reflects not only the fashion preferences of its time but also the social status and cultural values of the wearers. The revival of Hanfu can be attributed to several factors. One significant influence is the growing interest among Chinese youth in reconnecting with their cultural roots. In an era marked by globalization and rapid modernization, wearing Hanfu represents a way to express pride in one's heritage and distinguish oneself from Westernized fashion trends. Moreover, the popularity of Hanfu has been bolstered by the internet and social media, which have provided platforms for enthusiasts…

In today's fashion world, new Chinese-style dressing is gradually emerging as a prominent trend. This style of dressing, which combines elements of traditional Chinese culture with modern fashion concepts, not only showcases the unique charm of Chinese culture but also satisfies modern people's pursuit of individuality and cultural connotation. This article will delve into the rise, characteristics, and significance of new Chinese-style dressing in contemporary society. The Rise of New Chinese-Style Dressing The rise of new Chinese-style dressing is not accidental; it is the result of multiple factors. First, with China's rapid economic development and rising international status, people's sense of identity and pride in their native culture has been growing. New Chinese-style dressing, as a way of expressing cultural confidence, has gained popularity among an increasing number of young people. Second, the revival of traditional culture has provided rich sources of inspiration for new Chinese-style dressing. China has a long history and splendid culture, with elements such as Chinese characters, qipao, hanfu, and embroidery all possessing unique aesthetic value. Designers innovate and reinterpret these traditional elements, integrating them with modern fashion to create new Chinese-style clothing that has both traditional cultural heritage and modern aesthetic appeal. Furthermore, the popularity…

Hi everyone, welcome to newhanfu.com, the Newhanfu Community. “To help more people to learn Hanfu costume, Chinese traditional culture and feel the charm of China!” – this is our philosophy, which we have been insisting on many years. And we are so glad that we are still here with all of you. In order to give back to all our readers for their long-term support, we have prepared a variety of fascinating hanfu costume gifts for those who love and give publicity to Hanfu. Starting from 2021, we have officially launched the Hanfu Free Giveaways. We are looking forward to your participation and get your first set of hanfu costume. By 2024, we've given away more than 1,300+ free hanfu for our members (they come from all over the world, and including many social medias, like Facebook, Instagram, Reddit, Tiktok, etc. Thank you all for the love and always support)   Hanfu Free Giveaways Points for Discount  Start earning points and unlock exciting discounts on our exquisite hanfu collection. Every 100 points earned equals $1 in discounts on future purchases. For example, if you have accumulated 500 points, you can enjoy a $5 discount on your next order in Newhanfu Store.  …

Zhang Yuxi, this female artist who has an extremely beautiful face and extraordinary talents, has always been the focus of everyone's attention. Her excellent performance in the variety show "First Grade" left a deep impression, and her love story with Wang Sicong even made people sigh at her maturity in emotional handling. Especially when she walked out of the country in a gorgeous cheongsam, her elegant posture and noble temperament instantly became the focus of the whole audience, and her name also became a synonym for beauty. Since Zhang Yuxi made her debut, she has won widespread love with her natural beauty. Her clear eyes and delicate features bring visual enjoyment every time she appears in front of the camera. Not only that, the elegant temperament and proper behavior that Zhang Yuxi shows on multiple occasions make her the goddess in the hearts of many fans. Whether at banquets or events, she can always show her own style, whether it is decent dresses or casual clothes, she can show her unique charm. And the charm of Zhang Yuxi in a cheongsam is even more irresistible. On the streets abroad, she was dressed in a yellow printed cheongsam, and the classical…

After the market saw the decline of the once-dominant "palace intrigue" and "time-travel" dramas, similar genres like "family intrigue" and "rebirth" dramas have experienced a resurgence in recent years. Combining the elements of both "family intrigue" and "rebirth," new series have emerged, doubling the dramatic conflicts and emotional thrills that keep female audiences hooked. Last year's hits "Story of Kunning Palace," "Scent of Time," and "Romance on the Farm," as well as this year's "The Double," are all prime examples. But what exactly is the allure of "palace intrigue" and "family intrigue"? And why do "time-travel" and "rebirth" continue to captivate audiences?   Competitive Spirit vs. Intrigue Although "competitive femininity" is often criticized, the "battle of wits" undeniably captivates audiences. Traditional palace intrigue dramas revolve around competitive femininity, where palace women vie for favor, either actively or passively, engaging in a struggle filled with both overt and covert schemes. The distorted human nature and malevolent hearts revealed in these struggles act as a vivid moral lesson in human depravity. The strategies employed by the female protagonist in battling the surrounding enemy forces in the palace provide a lively display of practical wisdom. While competitive femininity may not align with the…

Some people once said that putting on a cheongsam seems to be revisiting the thousands-of-years-old traditional virtues of Chinese women. And when Zhang Man Yu wears a cheongsam, it is precisely to interpret this virtue to the fullest: dignified and intellectual, gentle and generous, implicit and moderate. Every expression and gesture reveals the unique charm and quietness of women. As a representative of traditional Chinese women's clothing, with its unique design and elegant charm, the cheongsam showcases the traditional virtues of Chinese women for thousands of years. However, for the same wearing of a cheongsam, some people can be out of the ordinary, while some are plain and unremarkable, and the key lies in the temperament and self-cultivation of the wearer. The appeal of the cheongsam lies in its peculiar oriental charm, and the perfect presentation of this charm requires inner cultivation and bearing. Zhang Man Yu is a good example. Her unique oriental feminine charm allows her to interpret it to the fullest when wearing a cheongsam. Her eyes are graceful, and her steps are elegant, and every expression and gesture reveals the unique charm and quietness of women. Compared with Zhang Man Yu, some young female stars had…

In the vast ocean of fashion, there are always some classic elements that can stand the test of time and become eternal popularity. As a traditional dress for Chinese women, cheongsam has always attracted much attention with its unique charm and appeal. Nowadays, with the change of times and the update of aesthetic concepts, an improved new Chinese-style short cheongsam dress has emerged and become a new favorite in the fashion industry. This short cheongsam dress not only retains the classic elements of the cheongsam, but also incorporates modern fashion designs, which are quite eye-catching. Let's follow Yanran's footsteps to explore the unique charm of this short cheongsam dress! When classic and tradition meet modern elements, there will always be unexpected sparks. This improved new Chinese-style short cheongsam dress is one of the outstanding ones. The designer skillfully combines the classic elements of the cheongsam with modern aesthetics, making this short dress radiate a different kind of vitality and energy. The small standing collar design is elegant and generous, highlighting the noble temperament of women; the combination of the slanting opening and the button makes it not only retain the traditional charm of the cheongsam, but also add a sense…

When it comes to eastern beauties, we often think of those beautiful ladies who seem to come out of the pictures. There is such a female star - Gong Li, this legendary female star in the Chinese film industry, has become an idol in the hearts of countless people with her exquisite acting skills and unique temperament. Her cheongsam style is even more deeply rooted in the hearts of the people. Whenever she appears in front of the camera in a cheongsam, it seems that time comes to a standstill. With her exquisite acting skills, she has shaped one classic role after another. And among them, her image in a cheongsam is even more unforgettable. Today, let's unveil the story behind Gong Li's cheongsam together and explore the source of the charm of this eastern goddess. As a representative of traditional Chinese clothing, the cheongsam and Gong Li's temperament complement each other. In "Farewell to My Concubine", the elaborate and delicate embroidery on the cheongsam that Gong Li played as Ju Xian wore, and the opponent scenes with Leslie Cheung and Zhang Fengyi can be called a classic. The embroidery on that cheongsam is exquisite and delicate, and it is…