The rise of independent domestic brands marks a significant shift in China's skincare industry. Amidst this evolution, East Beast stands out with its audacious pricing and unique approach. Unlike many local brands that cater to the mass market, East Beast has boldly ventured into the high-end segment, challenging the dominance of international giants like Lancôme and Estée Lauder. Bold Pricing and High-End Focus Founded in 2020 by former L'Oréal France product manager He Yi and Dr. Bai Yanjing from L'Oréal China's innovation lab, East Beast has made a name for itself in a remarkably short time. Their product range includes cleansing series, serums, creams, and hand creams, all priced significantly higher than most domestic brands. For instance, their 30ml Reishi Essence is priced at 808 RMB, and the 35g King Mushroom Mask Cream nearly reaches 900 RMB. This bold pricing strategy is not without reason. According to iiMedia, China's skincare market is thriving, with an estimated market size of 280.4 billion RMB by 2023. This prosperity allows local brands like East Beast to explore the high-end market with newfound possibilities. Moreover, the mature and rational consumption habits of China's younger generation create a supportive environment for premium pricing. Embracing Local…

When Chinese people feel homesick, they often turn to the comforting flavors of their hometown dishes. The unique tastes and aromas of local foods serve as powerful reminders of home, evoking memories and a sense of belonging. Among these, noodles hold a special place, each bowl carrying the essence of its origin and the emotions of those who savor it. The Soulful Noodles of Northeast China In Northeast China, noodles are more than just food; they are a spiritual journey back to one's roots. In Shenyang, for instance, the beloved "Laosiqi Hand-pulled Noodles" are a staple. This dish is more than a meal—it's a ritual. Locals begin by savoring the original broth, then add generous amounts of aromatic chili oil. The combination of hand-pulled noodles and tender chicken bones creates a comforting dish that warms the soul in winter and refreshes in summer. Harbin's specialty, spicy noodles, is another cherished memory for many. The simplicity of a basic meat sauce noodle is transformed by the magic of the condiment station. Each diner customizes their bowl with garlic, chili, sesame oil, and vinegar, creating a unique and nostalgic flavor profile. Yanji's cold noodles epitomize the taste of summer. Meticulously prepared, the…

The first time I met Mina was in a small fruit and vegetable store. With her dark, curly hair and striking Central Asian features, she effortlessly conversed with customers in fluent Mandarin, even slipping into the local Shaanxi dialect. This Tajikistan native has formed a deep bond with the city of Xi'an, and her story is one of cultural integration and blossoming friendships. Mina, now 20 years old, has just completed her undergraduate studies at the Chinese Language Institute of Xi'an International Studies University. Reflecting on her four years of study, she describes her experience as "rich" and "exciting." During this time, she participated in numerous cultural exchange activities, from performing Central Asian tea ceremonies and dances at the Tang Dynasty Everbright City to singing at the China-Central Asia Youth Leadership Program. These experiences have not only enhanced her language skills but also her ability to sing and dance proficiently. One of Mina's most significant experiences was volunteering at the China-Central Asia Summit, where she introduced the Terracotta Warriors and the historical development of the Silk Road to guests and journalists. "The setup of the conference was incredibly impressive, and I felt honored to be a part of it," she…

In the heart of Lingnan (岭南), there's a saying: "Eat in Guangzhou, taste in Chaozhou, savor in Shunde." This phrase captures the essence of Guangdong's culinary pursuit, where food is not just a necessity but an art form. Join me on a flavorful journey to explore the unique tastes of Guangdong's signature dishes, immersing ourselves in the distinct charm of Cantonese cuisine. Morning Dim Sum: A Gentle Start to the Day As the first rays of sunlight touch the streets of the old city, a typical day in Guangdong begins with a pot of steaming Tieguanyin tea and trays of hot dim sum. Dim sum, an integral part of the morning ritual, is much more than a meal—it's a cultural experience, a reflection of a leisurely lifestyle. Shrimp Dumplings: Transparent Delights of Flavor In the realm of Cantonese morning tea, shrimp dumplings stand out as a crown jewel. The translucent skin encases plump shrimp, each dumpling crafted with meticulous attention to detail. Biting into one releases a burst of succulent shrimp juice that blends harmoniously with the chewy wrapper, leaving a lasting impression of pure culinary delight. Enjoying shrimp dumplings is like savoring a beautiful story, one that captivates and…

Nestled in the far northwest of China, Xinjiang (新疆) has emerged as a vibrant hub of cultural heritage and natural beauty, drawing increasing numbers of visitors each year. From January to June 2023 alone, Xinjiang welcomed a staggering 120.18 million tourists, marking a notable 16.28% increase compared to the previous year. This surge in tourism has not only boosted local economies but also highlighted the region's diverse attractions and growing infrastructure. Embracing Cultural Diversity: Xinjiang's Tourism Boom Xinjiang, renowned for its rich cultural tapestry and breathtaking landscapes, has seen a remarkable rise in tourist arrivals, spurred by its unique blend of history, ethnicity, and natural wonders. The region's strategic focus on promoting cultural tourism has paid dividends, with attractions like the Altay region's scenic beauty and the historical sites around Kashgar capturing the imagination of domestic and international travelers alike. Local authorities have been proactive in preserving and promoting Xinjiang's cultural heritage through various initiatives. For instance, the recent enhancement of facilities and services at iconic sites like the Kanasi and He Mu regions underscores Xinjiang's commitment to offering high-quality visitor experiences. These efforts not only cater to the increasing demand for cultural exploration but also aim to elevate Xinjiang's global tourism…

The Rise of the Shen-Ma Comedy Empire In the realm of Chinese cinema, there exists a comedic duo whose charm and wit have consistently captivated audiences nationwide. Shen Teng (沈腾) and Ma Li (马丽), affectionately known as Shen-Ma, have once again taken the box office by storm with their latest film, "Claw Machine." Released during the competitive summer season, the film's staggering success, including a record-breaking 1.5 billion yuan from previews alone, underscores their unparalleled popularity and the enduring appeal of their comedic prowess. Nostalgia and Familiarity: Revisiting Xihong City "Claw Machine" not only marks the return of Shen-Ma but also revisits the fictional city of Xihong, a setting first introduced to audiences in their breakout film, "Goodbye Mr. Loser." The city has become a cultural touchstone, resonating deeply with viewers who fondly recall its quirky charm and relatable characters. This nostalgic connection has played a pivotal role in the film's immense success, drawing in audiences eager to revisit and immerse themselves once again in the world crafted by Shen-Ma and their team. From Humble Beginnings to Box Office Gold: The Shen-Ma Effect The journey of Shen Teng and Ma Li from supporting roles to leading figures in Chinese comedy cinema is a…

Beyond Sightseeing: Unveiling China's Trend Towards Deep Travel Experiences In July, the peak of summer vacation season, travelers in China are increasingly seeking immersive and unique experiences beyond traditional sightseeing. According to data from Meituan, a leading travel platform, there has been a significant rise in demand for deep travel experiences across the country. From exploring local markets to delving into cultural heritage sites, travelers are opting for personalized and enriching journeys that offer insights into the heart of Chinese culture. From the Plateau to the Plains: Hotspots of Summer Travel in China The top destinations for deep travel experiences this summer include Dali, Pingtan, and Rongcheng. These locations have seen a surge in bookings for activities such as local market tours, in-depth cultural explorations, and visits to historical landmarks. The trend reflects a shift towards exploring lesser-known regions and experiencing authentic local life. The Rise of Integrated Travel Experiences: Where Culture Meets Adventure In regions like Shangri-La, which translates to "the sun and moon in one's heart," travelers are embracing unique accommodations such as Tibetan-style guesthouses. These establishments not only offer a place to stay but also provide cultural immersion through activities like traditional Tibetan dress-up and local cuisine…

From Museum to Marketplace: The Trend of Museum-inspired Artifacts In recent years, a fascinating trend has emerged where cultural artifacts from museums have transcended their traditional settings to become sought-after items in the hands of collectors and enthusiasts worldwide. This phenomenon is not just about preserving history but also about celebrating it in contemporary contexts. At the forefront of this trend is the Hangzhou Museum in Zhejiang Province, China, which has sparked a frenzy with its latest creation: a refrigerator magnet modeled after the "Shadow-green glazed red cup with high foot" (影青釉里红高足杯) a distinctive high-footed cup from its collection. This cup, characterized by its translucent white body and crimson hues, adorned with cracks and imperfections, has captured the imagination of many due to its aesthetic appeal that seamlessly blends ancient craftsmanship with modern sensibilities. Bridging Past and Present: The Appeal of Cultural Dialogue through Art The appeal of these museum-inspired products lies not only in their visual appeal but also in the stories they carry. For instance, the high-footed cup, originally used during the Yuan Dynasty by nomadic tribes, speaks volumes about ancient lifestyles and customs. Its elongated handle, designed for easy carrying on belts or horsebacks, illustrates a practical yet…

In the heart of culinary innovation and cultural exchange, "Chinese Restaurant 8" makes its triumphant return to television screens, this time set against the picturesque backdrop of France. Developed by Hunan TV's Wang Tian Studio, this popular reality show blends gastronomic creativity with the thrill of entrepreneurial spirit, featuring a fresh ensemble of celebrity partners eager to conquer new culinary frontiers. Rediscovering Tradition in a Modern Landscape Nestled amidst the enchanting Monet Gardens, "Chinese Restaurant 8" breathes new life into a venue formerly known for its prestigious Michelin-starred dining. The transformation, spearheaded by renowned actor Huang Xiaoming, marries traditional Chinese aesthetics with a touch of French elegance. Outside, fields of wheat sway gently in the breeze, while inside, the restaurant exudes a vibrant blend of crimson dragon walls and intricate porcelain dragon scale motifs, showcasing the allure of Eastern aesthetics against a European canvas. This season, the show welcomes a dynamic lineup including actors Zhaitian, Dai Guangtan, Hu Yitian, Lin Shuwei, Jiang Yan, Yu Shuxin, Yin Zheng, and Huang Xiaoming himself. Each partner brings a unique flair and expertise to the table, promising a synergy of talent, creativity, and culinary prowess. Their mission: to create a harmonious fusion of Chinese…

Fujian, an eastern coastal province of China, has long been revered for its rich cultural heritage, stunning landscapes, and diverse climatic conditions. From misty mountains to picturesque coastlines, Fujian offers a tapestry of experiences that unfold through the changing seasons, making it a beacon for travelers seeking both natural beauty and cultural depth. Exploring the Four Seasons of Fujian Fujian's charm lies not only in its geographical diversity but also in its distinct four seasons, each offering a unique glimpse into the province's natural splendor. Spring arrives with a burst of colors as cherry blossoms and azaleas blanket the hillsides, particularly enchanting in places like Wuyi Mountain and Tianbao Mountain. The gentle warmth of the season invites visitors to explore ancient temples nestled amidst blooming gardens and to savor the delicate flavors of local teas. Summer in Fujian is a time to retreat to its coastal havens, where the cool sea breeze provides respite from the heat. Quanzhou's seaside promenades and Xiamen's beaches come alive with families enjoying picnics and water sports. The vibrant greenery of Fujian's interior, such as the expansive tea plantations in Anxi and the bamboo forests of Nanping, offers shaded sanctuaries for hiking and nature walks.…

In the realm of captivating television dramas, "Longing Heart Season 2" emerges as a beacon of storytelling prowess and artistic depth. Recently announced to premiere exclusively on Jiangsu TV's Happiness Theater platform starting July 8th, the series is poised to continue its spellbinding narrative journey that began with its acclaimed first season. Adapted from Tong Hua's novel of the same name, "Longing Heart" transports viewers to a period of tripartite rivalry among the kingdoms of Xi Yan, Hao Ling, and Chen Rong. At its heart is the protagonist Wang Ji, also known as "Xiao Yao," who endures a century of tumultuous trials only to find solace in the tranquil town of Qingshui, where she becomes known as Wen Xiaoliu. Xiao Yao's cousin, Wang Sunjuan, traverses the vast wilderness in search of her, while Xiaoliu unwittingly saves the life of Tu Shanjing, a noble scion of Qing Qiu, forging a bond that blossoms into romance amid their daily interactions. Later, Xiaoliu becomes acquainted with Xiang Liu through a series of serendipitous encounters, eventually forming a deep bond of camaraderie. The path to reunion with Sunjuan proves fraught with challenges and twists before their eventual recognition. When "Longing Heart Season 1" aired…

On July 9th, the Shanghai premiere of the animated film "Falling into the Dust" (落凡尘) at SHO Shanghai Cinema stirred excitement among viewers and critics alike. For many, it evoked memories of the summer of 2019 when "Ne Zha," (哪吒) a groundbreaking Chinese animated film, set new box office records and redefined the potential of Chinese animation. Could "Falling into the Dust" mark the beginning of another five-year era for Chinese animation? Drawing inspiration from the folk legend of the Cowherd and Weaver Girl, "Falling into the Dust" tells the story of Jin Feng, a descendant of the Weaver Girl, who descends to earth to tame constellations in a bid to atone for her mother's sins. Unexpectedly, she allies with Xiao Fan, a young girl determined to ascend to the heavenly realm in search of her mother. This narrative not only breathes new life into mythological themes but also integrates modern elements such as bubble tea and hotpot restaurants into traditional town aesthetics, injecting humor and relatability into the storyline. Director Zhong Ding, an associate professor at Guangzhou Academy of Fine Arts, transformed the film from its origins as a graduate design project into a full-length feature with the help of Bilibili,…

In a grand collaboration between the Palace Museum and Poly Auction, supported by the Shenyang Palace Museum, the "National Colors and Palace Shades: Colors of Qing Dynasty Court Textiles" exhibition recently opened its doors to the public at the Poly Art Center. This extraordinary display showcases nearly a hundred rare Qing Dynasty court textiles from the Palace Museum's collection, with additional spectacular pieces from the Shenyang Palace Museum. Over ninety percent of the exhibited items are being unveiled to the public for the first time, offering a comprehensive glimpse into the exquisite craftsmanship of traditional Chinese haute couture. The exhibition's opening ceremony highlighted its significance with three distinct features. First and foremost, it focuses profoundly on color. Color, deeply symbolic in Chinese culture, not only reflects philosophical concepts of unity between heaven and humanity but also embodies traditional ritual systems and social order. The Qing Dynasty court adeptly integrated these colors, drawing from the essence of Chinese culture while incorporating the cultural characteristics of various ethnic groups such as Manchu, Han, Mongol, and Tibetan. Secondly, the exhibition emphasizes the preciousness and rarity of its artifacts. Textiles from this era are notoriously fragile, prone to fading over time, making their preservation…

In the midst of summer, the demand for aesthetically pleasing colored contact lenses has surged among young consumers, solidifying their place as an indispensable fashion accessory in daily attire. This year's "618" shopping festival saw a significant uptick in sales of colored contact lenses, with domestic brands leading the charge on platforms like Pinduoduo. Brands such as KalaLaLa and Moucee reported impressive sales figures, reflecting a doubling in revenue compared to the previous year. The trend signals a notable shift towards domestic products, challenging the dominance of imported lenses from Japan and Korea. The allure of names like "Swan Princess," "Twilight Forest," and "Monet's Garden" epitomizes the romantic and fantastical elements driving the latest trends in colored contact lenses. These designs not only reflect the evolving fashion preferences but also highlight the emergence of a new wave of domestic beauty products in the market. Analysts predict that the Chinese colored contact lens industry could reach a staggering 50 billion RMB by 2025, underscoring its growing importance in the beauty and fashion sectors. Breaking Away from Traditional Models Initially, the Chinese market for colored contact lenses heavily favored styles and patterns borrowed from Japan and Korea. However, in recent years, domestic…

In the beginning, it was just a leaf, encountered by humans as a remedy for detoxification. Little did they know, millennia ago, this leaf would transform into a beloved beverage through the hands of the Chinese. Tea Rituals Enter the poetic realm of Tang Dynasty poets, where tea transcended its medicinal roots to become the elixir of life for nomadic tribes and a muse for scholars. Poems like Su Dongpo's famous verse "A playful poem, don't laugh, fine teas are as beautiful as fair ladies" elevated tea to a realm beyond mere refreshment. Su Dongpo, a polymath known for his mastery of the arts, immersed himself deeply in the art of tea. Beyond his renowned verses on food and wine, Dongpo's affinity for tea was a lesser-discussed facet of his life. For him, tea was not just a drink but a ritual—a blend of leaf, water, and vessel, each meticulously chosen. His poems reflect this intimacy with tea: "Snowy foam and milky swirls in the noon teacup, fragrant herbs steeped in spring dishes. The best of life's flavors are pure joy." His appreciation for freshly brewed tea after a satisfying nap showcases his nuanced approach to life's pleasures, where tea…

Wu Yanni's (吴艳妮) Journey to the Paris Olympics In the realm of athletics, where discipline and determination reign supreme, few stories captivate the imagination like that of Wu Yanni. From her early days in a military family to the bustling tracks of international competition, Wu Yanni has emerged not only as a formidable athlete but also as a cultural icon challenging norms. Wu Yanni's profile on the official Paris Olympics website reads like a testament to her star status. Detailed sections outline her hobbies, including jazz dance, Pilates, and shopping, painting a picture of a well-rounded individual beyond the track. Her family background, education at Beijing Sport University, and proficiency in languages further highlight her diverse interests and accomplishments. The Early Years: Nurturing a Champion Born into a military family, Wu Yanni was influenced by her grandfather's belief that girls should be strong. This upbringing steered her towards athletics from a young age, initially through dance and later through track and field. Her transition to hurdling under coach Yang Hui marked a turning point, shaping her into the athlete she is today. Wu Yanni's journey hasn't been without challenges. A setback during the 2022 Asian Games, where she was disqualified for a…

On July 11th, iQIYI made waves in the entertainment industry with the official announcement of its new immersive survival challenge reality series, "Back to Reality in Ten Days." This ambitious project, which blurs the lines between traditional reality TV and serialized drama, has been the subject of intense speculation since its inception. The hype surrounding the show peaked during its production phase with the mysterious "disappearance of 39 participants," leading to a frenzy of online activity from cast members like Lin Gengxin (林更新) and Zhang Dada (张大大). Now, with the official announcement, fans are rejoicing, eagerly anticipating what promises to be the year's most anticipated reality show. A Fusion of Elements "Back to Reality in Ten Days" is not just another reality show; it's a fusion of free-spirited survival challenges, high-energy obstacle courses, and social exploration. The lineup boasts a diverse cast including celebrities such as Chen Bing (陈冰), Chen Jingke (陈靖可), Michelle Chen (陈妍希), Hou Minghao (侯明昊), Li Gengxi (李庚希), Lin Gengxin , Li Xueqin (李雪琴), Pang Bo (庞博), Shen Yue (沈月), Wang Herun (鹤润), Nicky Wu (吴奇隆), Xing Aowei (邢傲伟), Yao Chen (姚琛), Zhang Dada, Zhang Youhao (张宥浩), and Zhang Yunlong (张云龙). These 39 participants, hailing from diverse backgrounds including esports, tech investors, behind-the-scenes professionals in film and television, fitness instructors, and university lecturers, will undergo…

As the summer breeze wafts in, Youku Anime has specially curated its "Summer Anime Slate," released on July 4th, promising an array of captivating shows. This lineup not only features highly anticipated sequels like "Cang Yuan Tu: Dong Ning Prefecture Side Story," (沧元图:东宁府番外篇) "Shounen Hakumai Zui Shunchi 2," (少年白马醉春风2) "Bai Lian Cheng Shen Special Episode," (百炼成神) and "Shen Mu 2," (神墓2) but also introduces new national style animations such as "Shi Xiong Ah Shi Xiong," "Xian Wu Chuan," and "An He Chuan," alongside the return of classics like "Ultraman Ace," "Crayon Shin-chan 8," and "Armor Hero." Sequels Ignite Anticipation: Continuing the Saga of Acclaimed IPs In recent years, creating sequels within anime universes has become a dominant trend. Leveraging the strength of established IPs aims to recapture the attention of anime enthusiasts and continue the legacy of high acclaim. The return of critically acclaimed IPs in Youku Anime's summer lineup is sure to ignite fervent discussions among fans. Among the highly anticipated sequels in this summer lineup, "Cang Yuan Tu: Dong Ning Prefecture Side Story" stands out with its exquisite character portrayal and innovative Chinese aesthetics. Its premiere day witnessed exceptional popularity across various platforms, topping internal anime charts and making waves on Douyin and Kuaishou. On July…

Wuzhen is undoubtedly one of the most enigmatic tourist spots in China. On the surface, it appears to be a timeless idyll, a picture-perfect representation of a Jiangnan water town. The misty alleys, the damp stone pavements, and the weathered white walls seem to have stepped out of a historical painting. The sight of boatmen rowing their traditional black-awning boats (乌篷船) and elderly women washing vegetables by the river evokes a sense of nostalgia for a bygone era. Every element seems to fit the idealized image of an ancient water town. However, beneath this quaint façade lies a hub of modern technology. The seemingly ancient stone pavements conceal a comprehensive network of utilities, including gas, water, and electricity lines, with fiber optic cables laid two decades ago. The traditional boats are equipped with satellite GPS, and even the boatmen and the elderly women washing vegetables are actors. The river itself is an automated marvel, designed to prevent flooding and drought, ensuring the scenery remains picturesque regardless of the weather. The All-Encompassing NPC Experience A visit to Wuzhen feels like stepping into a large-scale immersive theater production. From dawn till dusk, every aspect of life in the town is performed with…

Quanzhou, once the largest port during the Song and Yuan dynasties and the starting point of the Maritime Silk Road, holds a significant position in China's grand history of transportation and commercial civilization. As we celebrate the third anniversary of Quanzhou's inclusion in the UNESCO World Heritage list as "Quanzhou: Emporium of the World in Song-Yuan China," the fourth episode of "The Way of the Great Country" revisits this ancient city. This exploration not only brings to life the bustling scenes of the ancient port but also showcases the modern narrative of this international harbor. A Historical Harbor of Global Importance In the twelfth year of the Yuan dynasty, the Italian traveler Marco Polo arrived at Quanzhou port. In his travelogue, he remarked, "If a single ship loaded with pepper arrives at any port, here in Citong Port (modern-day Quanzhou), there would be hundreds of such ships." His exaggerated descriptions reflect his awe at the thriving trade in Quanzhou. Recently, another Italian merchant, Jacopo's notes from the Yuan dynasty were discovered, which contained over 300,000 words praising Quanzhou as the "City of Light." This account complements Marco Polo's observations beautifully. Quanzhou has indeed earned such high praise. Historically known as…