Chinese actress Yang Zi (杨紫), known for her versatile roles in television dramas, has once again captured the public’s attention—this time, not for her acting, but for her impeccable fashion sense. Recently, the star shared photos of herself dressed in Hanfu, traditional Chinese clothing, to celebrate the Lantern Festival. The images, which quickly went viral, showcased Yang Zi in two stunning Ming Dynasty-inspired outfits, sparking discussions about the modern revival of Hanfu and its place in everyday fashion. A Nod to Ming Dynasty Elegance Yang Zi’s Hanfu choices are rooted in the Ming Dynasty (1368–1644), a period known for its rich cultural heritage and distinctive fashion. The two outfits she wore are variations of aoqun (袄裙), a traditional style consisting of a top (ao) and a skirt (qun). The first ensemble features a soft pink ao with a crossed collar, paired with a gray pleated skirt. The second look is a refreshing green ao with a front-opening design, layered over a subtle red undergarment, creating a harmonious yet striking color contrast. What makes Yang Zi’s outfits stand out is their accessibility. Unlike the elaborate Hanfu often seen in historical dramas, her choices are tailored for modern wear. The muted tones—pink,…

In the heart of Xi'an, the “Neon Robe (霓裳萬象)” First National Hanfu Design Competition concluded on January 20, 2025, marking a significant milestone for both fashion and cultural heritage. This inaugural event, a collaboration of over 120 universities and independent designers from around the world, has brought Hanfu—the traditional Chinese attire—into the limelight, encouraging not only a revival of ancient garments but also innovation in their design. The competition, held at Xi’an Engineering University, highlighted the vibrant academic and creative energy that has been brewing in Chinese fashion institutions. A staggering 1,100 entries were submitted, showcasing a global mix of talent from prestigious universities like Tsinghua University, Central Academy of Fine Arts, and Jiangnan University, as well as international participation from the University of Southampton and Ewha Womans University. At the heart of this movement is a strong desire to merge traditional craftsmanship with modern sensibilities. Wang Zizhu (王梓竹) from Tsinghua University earned the top honor with her exquisite design, "Ruo Yi Yì Zi Yan" (罗衣曳紫烟), which combines delicate historical elements with contemporary flair. This piece, which reflects the profound cultural symbols woven into Hanfu, marks a culmination of technical skill and a deep understanding of the garment’s symbolic significance.…

The vibrant city of Xi'an, historically known as the cradle of Chinese civilization, has witnessed a cultural renaissance of sorts. In recent years, the streets and landmarks of this ancient city have become a living museum of traditional Chinese fashion—particularly Hanfu, the traditional clothing that dates back to the Han Dynasty. What was once considered an artifact of history has now made a bold return to the streets, worn by young people in daily life and by tourists looking to engage with Chinese heritage in a deeply immersive way. This resurgence has sparked interest worldwide, making Xi'an one of China's leading cultural hubs. In this article, we delve into the multifaceted role of Hanfu in Xi'an, its relationship to cultural confidence, and the broader implications for China's cultural identity today.   Xi'an, known as the ancient capital for over 13 dynasties, is a city where history and modernity collide. For thousands of years, the city has been a center of political, cultural, and economic power in China. The Han and Tang dynasties, in particular, left an indelible mark on the city’s legacy, contributing to an atmosphere filled with ancient cultural relics and awe-inspiring architectural wonders. With the rise of Hanfu,…

A Fortuitous Spotlight When Henan TV released its Chinese New Year Gala teaser on January 15th, a particular moment sparked excitement across social media. Internet sensation Li Ziqi (李子柒) appeared in a dazzling red modified Hanfu, holding a lion lantern, exuding an ethereal beauty. Astute fans soon connected her stunning outfit to a popular design sold on an e-commerce platform—a creation by Hu Bugui (胡不归), a rising star in Hanfu design. Hu, both the shop owner and designer, hadn’t anticipated this moment of fame. “It was a complete surprise,” she admitted in an interview. “We never collaborated with Li Ziqi, but seeing her wear my design felt surreal.” Within hours, her store was inundated with inquiries, with buyers scrambling to own what was now dubbed the "Li Ziqi Hanfu." The Story Behind the Design The Hanfu in question, a three-piece modified Ming-style ensemble named Yu Nian (余年), has been one of Hu’s bestsellers. Priced at around 1,400 RMB, it features a red jacket inspired by palace walls, a high-necked blouse, and a horse-face skirt embroidered with golden characters reading “岁岁长安皆有所盼” (Hopes for everlasting peace and prosperity). Hu designed it three years ago with the theme of New Year festivities in…

The revival of Hanfu, traditional clothing of the Han ethnic group, has become a defining cultural trend in modern China. From parks to shopping malls, young enthusiasts can be seen wearing the elegant, flowing garments, reflecting both aesthetic appreciation and cultural pride. This phenomenon is more than a passing trend; it signifies a deeper connection to history and tradition. Hanfu’s history is a testament to the cultural evolution of the Han people. Broadly speaking, it encompasses various traditional styles developed over millennia, absorbing elements from different ethnic groups. Narrowly defined, it often refers to garments from the Han Dynasty, which established core stylistic elements such as crossed collars, wide sleeves, flat cutting techniques, and the use of silk or hemp materials. While Hanfu adapted and evolved, these fundamental characteristics remained unchanged, highlighting its ability to blend innovation with tradition over 2,000 years. This adaptability is a key reason why Hanfu has endured and now resurges as a symbol of cultural pride. The Challenges Facing the Hanfu Movement Despite its historical roots, the modern Hanfu movement is not without controversy. The rapid growth of the Hanfu market, now valued at over 10 billion RMB, has led to significant challenges. Some designs…

In a world increasingly captivated by modern fashion, a young designer at Wuhan Textile University is proving that ancient styles can be just as enchanting. Li Yanjun (李艳君), a graduate student with a passion for traditional Chinese culture, has recreated the flowing garments of the Wei-Jin period, inspired by the legendary Luo Shen Fu painting (洛神赋图) by Gu Kaizhi (顾恺之). Her meticulous work, showcased in a serene photoshoot at the Qingchuan Pavilion (晴川阁), has garnered widespread acclaim, with her video on Bilibili amassing over 14,000 views. A Vision of Wei-Jin Hanfu Li's recreation draws directly from the Luo Shen Fu painting, a celebrated Eastern Jin masterpiece illustrating the romantic tale of Cao Zhi and the goddess Luo Shen. The attire, known as the "zaju chuishou" (杂裾垂髾) ensemble, includes a flowing daxiushan (大袖衫, large-sleeved robe), a banbi (半臂, short-sleeved garment), a biji (蔽膝, knee cover), and a ruqun (襦裙, skirt). Li spent 40 hours intricately embroidering a crimson biji with starry cloud patterns, a design chosen to reflect the ethereal nature of the goddess. “The biji is more than just an accessory,” Li explained. “Its triangular drape was key to the elegance and symbolism of Wei-Jin attire, marking status and adding…

It was an ordinary day in the historic streets of Luoyang when Dong Mingzhu (董明珠), a celebrated Chinese business leader, donned her first Hanfu—a pale blue Ming-style ensemble that caught the eyes of onlookers. Just eight days later, she returned, this time wearing a regal Tang dynasty outfit that matched her commanding presence. Accompanied by her friends, each draped in their chosen styles, Dong’s adventures became a viral moment for Hanfu lovers across China. While Dong’s choice in Hanfu showcased her unique personality, the quiet star of her story was an unassuming county in Shandong—Cao County (曹县). The Hanfu she wore, like many others seen in ancient-style photoshoots or festivals, originated from this lesser-known corner of China. The Small Town with Big Hanfu Dreams Located in southeastern Shandong, Cao County has undergone a cultural and economic metamorphosis. On the surface, it remains humble—far from the bustling touristy image one might expect. But venture fifteen kilometers to Daji Township, and you step into a thriving hub of creativity and entrepreneurship, where small shops handle everything from fabric cutting to digital printing and logistics. Once famous for its mass production of performance costumes, Cao County has emerged as a center of affordable…

On a clear day in Melbourne, Australia, a picturesque scene unfolded as a group of students adorned in flowing Tang-style skirts hosted a cultural gathering. This unique event introduced the charm of Hanfu—traditional Chinese clothing—to a diverse audience, creating an unforgettable celebration of heritage, artistry, and community. Hanfu’s growing popularity in Melbourne owes much to the dedication of a unique community. Originally founded as a student interest group at the University of Melbourne, the Melbourne Hanfu Society has blossomed into a citywide organization, welcoming members from various universities and walks of life. Jin Qianying (靳倩莹), a graduate student in urban planning and the society's president, reflects on this evolution: “Initially, we were a small university club. Over time, more people outside our campus became interested in Hanfu, so we expanded our reach to all of Melbourne,” Jin explains. At a recent cultural gathering, the society transformed a park into a space for cultural immersion and social connection. Attendees dressed in Hanfu posed for photos, exchanged stories, and bonded over a shared passion for tradition. “Many participants said they not only experienced the beauty of Hanfu but also met like-minded individuals,” Jin adds. Reviving the Past, Inspiring the Present Hanfu’s revival…

Hanfu, the traditional attire of the Han people, is more than just clothing. It embodies over 4,000 years of history, reflecting Chinese etiquette, philosophy, and aesthetic values. Recently, the Hanfu revival movement has flourished, reconnecting the present with the past. From digital platforms to offline gatherings, Hanfu enthusiasts are bringing this cultural treasure back to modern life. In the historic city of Suzhou, a group of young Hanfu enthusiasts stands out. Predominantly from the post-80s and 90s generation, these professionals and students have found a common passion in wearing Hanfu. Their mission? To integrate Hanfu into everyday life and revive its presence. “We believe that restoring Hanfu is a step toward reconnecting with our cultural roots,” says Wang Zhen (王震), founder of the Gusu (姑苏) Hanfu Society. Blending Hanfu with Modern Living Suzhou, a city renowned for its 2,500 years of history, offers the perfect backdrop for Hanfu's resurgence. Members of the Gusu Hanfu Society incorporate Hanfu into their daily routines, from shopping at the local market to attending cultural events. One member, Lan Xiaoli, embraces this lifestyle wholeheartedly. She often shops for ingredients at the local market while wearing Hanfu, drawing curiosity and admiration from vendors and shoppers alike.…

In recent years, Guangzhou has become a vibrant canvas for Hanfu culture, with enthusiasts donning traditional Chinese attire on festive streets. These flowing garments, reflecting ancient Chinese aesthetics, are more than just fashion statements—they embody a deep appreciation for cultural heritage. From bustling commercial hubs to serene gardens, Hanfu's resurgence highlights the city’s commitment to celebrating tradition in contemporary ways. The Rise of the Hanfu Economy The booming popularity of Hanfu has transformed parts of Guangzhou into cultural hotspots, with businesses catering to this niche. Areas like Yongqingfang (永庆坊) and the cultural zone around the Guangzhou Cultural Center have become home to flourishing Hanfu shops, offering everything from rentals to professional makeup and photography services. For as little as 28 yuan, customers can rent a Hanfu outfit; full makeup and photography packages start at just over 100 yuan. Shops like those managed by Xiaoxiao (晓晓), a young entrepreneur, stock hundreds of Hanfu pieces—ranging from intricate Tang dynasty robes to elegant Song dynasty styles and stately Ming dynasty attire. "Our collection spans diverse styles and price points," Xiaoxiao explains. "Even though my shop is small, our inventory is worth over 200,000 yuan." Other areas, such as Dezhen Science and Technology Innovation…

In recent years, a fascinating cultural phenomenon has been sweeping across the globe, captivating the hearts and minds of fashion enthusiasts and history buffs alike. The resurgence of Hanfu, the traditional clothing of China's Han ethnic majority, has transcended its original borders and found a new audience on the international stage. This revival is not just a nostalgic nod to the past, but a vibrant celebration of cultural heritage that's making waves from the ancient caves of Dunhuang to the chic streets of Paris. The Artisans Behind the Movement: Weaving Tradition into Modern Fashion At the heart of this Hanfu renaissance are passionate artisans and entrepreneurs who are breathing new life into age-old designs. Take, for example, the story of Qin Weifeng and Zhou Wanchao, a millennial couple from Hangzhou who have become unexpected champions of traditional Chinese fashion. Their journey began in the textile mills of Chongxian, a once-thriving center of silk production in northern Hangzhou. Qin and Zhou's venture into the world of Hanfu was serendipitous. As the demand for traditional silk bedding waned, the couple found themselves at a crossroads. Rather than abandoning their family's textile legacy, they saw an opportunity to pivot towards creating authentic Hanfu…

Embracing Cultural Heritage: The Evolution of New Hanfu New Hanfu, the traditional attire of the Han Chinese, has seen a remarkable resurgence in recent years, reflecting a broader cultural reawakening in China. Rooted deeply in millennia-old traditions, Hanfu embodies classical beauty and serves as a cultural emblem carrying the genes of ancient times. As Chinese cultural confidence grows, traditional elements are seamlessly integrating into modern life, with Hanfu leading as a prevailing trend. Across major cities and universities, grassroots Hanfu enthusiasts have formed numerous communities, marking a vibrant expansion in the New Hanfu industry. Supported by governmental initiatives like "Chinese Hanfu Day," cultural activities promoting Hanfu are on the rise, enhancing public awareness and appreciation for traditional attire. This concerted effort has bolstered Hanfu's market presence and expanded its cultural footprint. Digital Renaissance: Hanfu Culture's Journey through Short Videos The evolution of Hanfu from physical stores to e-commerce and now to short-video platforms has been instrumental in its widespread adoption. Platforms like Douyin (TikTok) and Kuaishou (Kwai) have played a pivotal role in popularizing Hanfu culture among a younger audience. Short videos showcasing Hanfu outfits, styling tips, and historical insights have garnered billions of views, significantly boosting cultural awareness and…

Reviving Heritage: Caoxian's Journey to Cultural Prominence In the bustling districts of Caoxian, Shandong Province, a quiet revolution is underway, fueled by the resurgence of traditional Hanfu clothing. What was once a niche interest has blossomed into a booming industry that not only revitalizes cultural pride but also drives economic growth. This transformation is emblematic of Caoxian's innovative approach to integrating heritage with modern entrepreneurship, paving the way for sustainable development in rural China. From Tradition to Trend: The Hanfu Renaissance in Caoxian The story begins with the humble origins of Hanfu, ancient Chinese attire revived to captivate a new generation. Caoxian, historically renowned for its cultural richness, has become a nucleus for Hanfu production, drawing on centuries-old craftsmanship to meet contemporary demands. This resurgence has not only preserved traditional textile techniques but also introduced innovations like lightweight fabrics and modern designs, appealing to a diverse demographic across China and beyond. Cultural Confidence Driving Economic Expansion The success of Caoxian's Hanfu industry is not just about fashion; it's a testament to cultural confidence. As the market for Hanfu expands exponentially, local entrepreneurs are leveraging this cultural resurgence to propel economic growth. The shift from seasonal to year-round production has bolstered…

Hanfu, the traditional attire of the Han Chinese, has seen a resurgence in popularity, with enthusiasts embracing its elegance and cultural significance. A notable trend within this resurgence is the rise of "co-branded Hanfu," which refers to Hanfu garments created in collaboration with well-known brands or intellectual properties (IPs). But this trend raises a critical question: Is co-branded Hanfu a genuine cultural collaboration that benefits both the Hanfu community and the IPs, or is it merely a way to exploit consumers? The Appeal of Co-branded Hanfu: A Consumer Perspective When it comes to purchasing co-branded Hanfu, how strong is the consumer desire? To gain insight, I spoke with several Hanfu enthusiasts, or "tongpao," and discovered a common theme: they generally do not buy Hanfu solely for the collaboration. Instead, their purchase decisions are driven by the design's aesthetics and the garment's cost-effectiveness. One enthusiast mentioned, "I won't buy Hanfu just because it's co-branded. I'll only buy it if it looks good and is reasonably priced." This sentiment highlights a significant issue in the co-branded Hanfu market: many of these garments are overpriced and of poor quality. Additionally, some designs stray so far from traditional Hanfu that they can barely be…

In the midst of scorching summer heat, a revival of ancient elegance is sweeping through modern Chinese fashion. Hanfu, traditional clothing dating back thousands of years, is experiencing a renaissance like never before. Known for its loose, comfortable fit and breathable fabrics, Hanfu has become the attire of choice for many seeking both style and comfort during the sweltering months. A Summer of Hanfu Sales Surge The resurgence of Hanfu during the summer months isn't just a fashion trend; it's a cultural phenomenon. Compared to previous years where the focus was on adhering strictly to traditional forms, today's Hanfu enthusiasts are embracing a trend of "mix and match." This movement blends elements of ancient attire with contemporary fashion, making Hanfu not only a statement of cultural pride but also a versatile wardrobe choice. Since the spring season, sales of Hanfu and modern Chinese-style clothing have skyrocketed. Figures from the first quarter of the year show impressive growth, with Caoxian, known as a hub for Hanfu, reporting sales reaching 19.8 billion yuan. On platforms like Douyin's e-commerce, Hanfu sales saw a staggering 389% increase year-on-year just before the May holiday. The recent "6.18" sales event on JD.com witnessed Hanfu category sales…

In the scorching heat of summer, the flowing robes and elegant skirts of Hanfu have captivated consumers like a cool breeze, sweeping into their hearts with their loose and airy designs. Since spring this year, Hanfu and its modern derivatives have continued the momentum from last year's popularity surge. Data indicates that in the first quarter of this year, Hanfu sales in Cao County's (曹县) "Center of the Universe" reached a staggering 1.98 billion yuan. Prior to the May Day holiday, e-commerce sales of Hanfu surged by 389% year-on-year. During the "6.18" promotion, sales of Hanfu on JD.com increased by over 9 times compared to the previous year, with new Chinese-style clothing seeing a growth of over 7 times. The trend isn't confined to online platforms alone; offline stores are also experiencing the Hanfu wave. At Beijing's Bairong World Trade Center, a children's clothing store owner told China Business News that children's Hanfu has been particularly popular this spring and summer. Some children even expressed their desire for Hanfu as gifts for Children's Day. "At our store, the foot traffic has been exceptionally high since opening day," a salesperson at Han Shang Hualian's (汉尚华莲) Beijing APM store told reporters. The…

The Modern Hanfu Enthusiast Sensen, a Hanfu enthusiast born after 1995, regularly finds herself glued to her phone, watching Hanfu live shopping sessions on Douyin (the Chinese version of TikTok), even though her wardrobe is already bursting with various styles of Hanfu. "Last year, the Ma Mian skirt was in vogue, but this year, it's all about the new Chinese style," she says, making another purchase as a model twirls in her screen. In recent years, there has been a comprehensive revival of traditional Chinese culture, and Hanfu, which was once confined to niche circles, has become a new fashion trend. More young people, like Sensen, are being introduced to Hanfu through platforms like Douyin, experiencing a journey from unfamiliarity to curiosity, eventually embracing and promoting Hanfu culture. The Meteoric Rise of Hanfu A recent report by the Innovation and Entrepreneurship Center at Peking University HSBC Business School and the Zhiwei Research Institute highlights the explosive growth of Hanfu enthusiasts, with the number of aficionados expanding more than 30-fold over the past decade, reaching 9.98 million in 2023. The increasing demand has turned various e-commerce platforms into crucial venues for Hanfu purchases. By 2024, the market size for Hanfu in…

In the heart of Cao County, a quiet revolution has been underway, transforming the fortunes of its youth through an unexpected avenue: Hanfu, traditional Chinese clothing. For decades, opportunities for young locals to break into wealth creation were limited without powerful connections or resorting to less savory means. However, against the odds, Qin Shuo carved out his path to success. From Factory Floors to Fashion In 2016, Qin Shuo, then 18, abandoned his studies and ventured to Beijing as a factory worker crafting paper boxes. The monotony pushed him to seek more fulfilling work, leading to a stint as a car salesman. Despite trying his hand at various roles, including selling Chery and Honda cars, he found himself dissatisfied and struggling financially. Returning home to Cao County in 2019, Qin Shuo stumbled upon an opportunity in Hanfu. Initially a sideline to earn extra cash, Qin Shuo quickly recognized the burgeoning demand for original Hanfu designs. His first attempt, albeit with a steep learning curve and initial setbacks, eventually paved the way for his entrepreneurial breakthrough. Seizing the Hanfu Market Qin Shuo’s early forays into selling Hanfu were modest, starting with a few designs sourced from friends. His persistence paid off…

In the heart of Luoyang, a city steeped in ancient Chinese culture, lies a revival movement that's reshaping how people perceive traditional attire. Here, amidst the bustling streets and ancient monuments, the art of Tang Dynasty attire, or Hanfu, is experiencing a renaissance that goes beyond mere fashion—it's a cultural statement. The Late Tang Experience My unexpected journey into the world of Late Tang fashion began innocuously enough in Luoyang's Justice Street (正义街) , at the "Buwan Guofeng Studio (不晚国风工作室)". Here, I met Nanjie, a restoration stylist, and her apprentice Pinglan. What started as a simple interview quickly transformed into an immersive experience as they recreated a Late Tang ensemble on me. Drawing inspiration from popular Tang Dynasty patterns and makeup styles seen in Dunhuang murals, they meticulously adorned me with the iconic elements: a towering hair bun adorned with floral hairpins, delicately arched eyebrows, intricate forehead ornaments, and a cherry blossom-like smile. The ensemble was completed with a chest-high ruqun adorned with classic Tang motifs—a stark contrast to my worn-out Converse sneakers from Beijing. Once dressed, I, along with the photographer, Nanjie, and Pinglan, embarked on a stroll down Justice Street. In Luoyang, much like in Xi'an, the entire…

Nowadays, the Mamian skirt is increasingly integrated into our sight and life. Under such a trend, many people are eager to own their desired Mamian skirt. Let's follow Hanfu Shidai and take a look at the details to consider during the process of selecting and styling a Mamian skirt. 1 - Selection Stage Step 1: Size Firstly, choosing the right size that fits the body curves is crucial for the perfect outfit. Like a suit, a Mamian skirt can be chosen according to a size chart or customized. Whether you are selecting from a size chart or opting for customization, the main standards to measure are height, waist, and hips. These measurements will influence the choice of skirt length, waist length, and sweep circumference. If we choose to shop online, sellers often provide a size chart for customers to make their selection. By comparing the chart, you can choose according to your size information. If opting for customization, you can first provide the seller with your waist, hip, and height information for reference. Then, based on your needs, negotiate with the tailor to decide the width of the skirt door, the length of the skirt waist, and the skirt length. Generally,…