Fashion

Reviving Ancient Elegance: The Qipao's Journey Through Time In the vibrant tapestry of Chinese culture, few threads shine as brightly as the qipao. This iconic garment, with its gentle curves and timeless elegance, has weathered the storms of history to emerge as a dazzling jewel in the crown of traditional Chinese attire. But for Qiu Lingyan, a prominent figure in Guangdong's qipao cultural promotion circle, this beloved dress is more than just a fashion statement – it's a living, breathing embodiment of Chinese aesthetics and values. "Qipao aesthetics, as an excellent part of traditional Chinese culture, should be integrated into daily life and become a part of life aesthetics," Qiu asserts. Her words carry the weight of a lifetime dedicated to the preservation and promotion of this quintessential Chinese garment. Born in the picturesque Jiangnan region, Qiu was steeped in the rich cultural milieu of qipao aesthetics and classical literature from an early age. This immersion ignited a passion that would shape her life's work. "It's a calling that comes from deep within," she explains, describing her devotion to traditional culture, particularly qipao aesthetics. Qiu's approach to promoting qipao culture is as multifaceted as the garment itself. From coaching teams…

From Cotton to Silk: The Versatile Materials Shaping Contemporary Qipao The qipao, a garment steeped in Chinese cultural history, has undergone a remarkable evolution in recent years. This iconic dress, once a symbol of 1920s Shanghai g,amour, has reemerged as a versatile piece of clothing that bridges the gap between tradition and modernity. At the heart of this renaissance lies the diverse array of fabrics now used in qipao production, each bringing its own unique characteristics to this timeless design. Jacquard cotton, a favorite among qipao enthusiasts, offers a perfect blend of comfort and elegance. This fabric, characterized by its intricate woven patterns, provides a subtle texture that catches the light in fascinating ways. Unlike printed cottons, jacquard patterns are woven directly into the fabric, creating a more durable and sophisticated finish. The versatility of jacquard cotton makes it suitable for a wide range of occasions, from casual daywear to more formal events. For those seeking the pinnacle of luxury, silk remains the gold standard in qipao fabrication. Composed of fibroin and sericin proteins, silk offers an unparalleled combination of softness, sheen, and drape. The natural properties of silk, including its ability to regulate temperature and moisture, make it an…

From Silver Screen to Street Style: The Enduring Allure of the Qipao The qipao, a quintessential symbol of Chinese femininity, stands as a testament to the nation's rich cultural heritage and its journey through modernity. This iconic garment, with its ability to accentuate the female form while maintaining an air of elegant restraint, has captured the imagination of designers, filmmakers, and fashion enthusiasts alike for generations. In the pantheon of Chinese cinema, the qipao has played a starring role, often serving as a visual shorthand for sophistication, sensuality, and a particular moment in time. From Maggie Cheung's haunting portrayal of Fleur in Rouge (1987) to Tang Wei's understated elegance as Xiao Hong in The Golden Era (2014), the qipao has been instrumental in bringing characters to life and evoking specific historical periods. However, it was Wong Kar-wai's 2000 masterpiece, In the Mood for Love, that truly cemented the qipao's status as a cinematic icon. Set against the backdrop of 1960s Hong Kong, the film follows the intertwining lives of Chow Mo-wan (Tony Leung) and Su Li-zhen (Maggie Cheung), neighbors who discover their spouses are having an affair. As their own relationship develops, Su Li-zhen's ever-changing array of qipaos becomes a…

The Mid-Year Boom in Guangzhou's Fashion Wholesale Market As the city of Guangzhou gears up for its mid-year promotions, the wholesale fashion market is once again buzzing with activity. Deals like "100 RMB for 3 items" or "100 RMB for 5 items" are drawing in massive crowds, fueled further by viral videos showcasing extravagant shopping sprees. Influencers like "Xinjiang Maojie" have amplified the market's appeal, with over 200 million views online, catapulting Guangzhou's fashion wholesale into the limelight. Recent visits to Guangzhou's wholesale fashion hubs reveal a growing trend among young shoppers. The city's fashion wholesale sector has not only upgraded its facilities but also made strides in promoting original brands. This evolution aims to sustain the legacy of "Lingnan Yi," which sparked the Guangzhou fashion miracle at the turn of the century. Fashion Frenzy: From Traditional to Contemporary What's driving this surge? It's not just about affordability; it's the fusion of tradition and modernity. Whether it's at Yi Ma Fashion Plaza or APM, the appeal lies in original designs and a rapid turnover of trendy styles, catering specifically to the tastes of young urbanites. These markets offer a plethora of options, from local brands to international fashion influences. Gone…

Luoyang City has seized upon the burgeoning Hanfu industry as a catalyst for integrated cultural and tourism development. The development of the Hanfu economy raises important questions about its underlying logic and how cultural attributes can be effectively transformed into economic assets. Market-Oriented Operation: Luoyang Hanfu Research Institute Focuses on Originality Supported vigorously by the Luoyang Municipal Party Committee and Government, the establishment of the Luoyang Hanfu Research Institute (renamed Luoyang Fashion Industry Research Institute) on September 16, 2023, exemplifies the city's proactive stance and innovative institutional mechanisms. Operating under a market-oriented model, the institute leverages a team of renowned experts to drive its activities, with a flexible recruitment platform aimed at attracting high-level professionals and young talents. This initiative not only aims to enhance the professional capabilities in Hanfu research and development but also integrates resources for market-driven economic services. Mr. Ma Shengjie, spokesperson for the institute, highlights their strategic approach, including organizing industry development seminars and establishing industry standards such as the "Hanfu Terminology Standard" and "Hanfu Design Guidelines." These efforts underscore Luoyang's commitment to fostering a standardized and market-oriented Hanfu industry. The institute has also ventured into commercial operations through the establishment of the "Seeing Today Hanfu…

In the midst of summer, the demand for aesthetically pleasing colored contact lenses has surged among young consumers, solidifying their place as an indispensable fashion accessory in daily attire. This year's "618" shopping festival saw a significant uptick in sales of colored contact lenses, with domestic brands leading the charge on platforms like Pinduoduo. Brands such as KalaLaLa and Moucee reported impressive sales figures, reflecting a doubling in revenue compared to the previous year. The trend signals a notable shift towards domestic products, challenging the dominance of imported lenses from Japan and Korea. The allure of names like "Swan Princess," "Twilight Forest," and "Monet's Garden" epitomizes the romantic and fantastical elements driving the latest trends in colored contact lenses. These designs not only reflect the evolving fashion preferences but also highlight the emergence of a new wave of domestic beauty products in the market. Analysts predict that the Chinese colored contact lens industry could reach a staggering 50 billion RMB by 2025, underscoring its growing importance in the beauty and fashion sectors. Breaking Away from Traditional Models Initially, the Chinese market for colored contact lenses heavily favored styles and patterns borrowed from Japan and Korea. However, in recent years, domestic…

In the midst of scorching summer heat, a revival of ancient elegance is sweeping through modern Chinese fashion. Hanfu, traditional clothing dating back thousands of years, is experiencing a renaissance like never before. Known for its loose, comfortable fit and breathable fabrics, Hanfu has become the attire of choice for many seeking both style and comfort during the sweltering months. A Summer of Hanfu Sales Surge The resurgence of Hanfu during the summer months isn't just a fashion trend; it's a cultural phenomenon. Compared to previous years where the focus was on adhering strictly to traditional forms, today's Hanfu enthusiasts are embracing a trend of "mix and match." This movement blends elements of ancient attire with contemporary fashion, making Hanfu not only a statement of cultural pride but also a versatile wardrobe choice. Since the spring season, sales of Hanfu and modern Chinese-style clothing have skyrocketed. Figures from the first quarter of the year show impressive growth, with Caoxian, known as a hub for Hanfu, reporting sales reaching 19.8 billion yuan. On platforms like Douyin's e-commerce, Hanfu sales saw a staggering 389% increase year-on-year just before the May holiday. The recent "6.18" sales event on JD.com witnessed Hanfu category sales…

Glamorous Debut of Luxury and Fashion at Xi'an Star River Bay On July 6, 2024, Xi'an Star River Bay hosted the prestigious Asia-Pacific tour exhibition — the China Fashion Show. This event illuminated the bay with a blend of art, fashion, and cultural vibrancy, heralding a new era of sophisticated living in Xi'an. From the moment the dazzling lights illuminated the runway, the atmosphere was electric with anticipation. Star River Bay, a stage custom-designed for international trendsetters, transformed into a magnificent dreamland, captivating the audience with its splendor. Collaborating with iconic luxury brand GUCCI KIDS and photography art institution FUNNY DOCIN, Star River Bay showcased haute couture aesthetics. Renowned fashion influencers and enthusiasts gathered to witness the fusion of craftsmanship and artistry, once again putting Xi'an in the global spotlight. Youthful Brilliance: The Rising Stars of the Catwalk Amidst fierce competition, the runway came alive with the entrance of the child models. Each adorned in exquisite attire, these young models exuded confidence and elegance, igniting cheers and applause from the audience. Their poised and graceful strides showcased a star-studded lineup, embodying youthful charm and sophistication. Following the model competition, a spectacular fashion show unfolded, presenting a diverse array of international…

As the summer sun bathes China's cities in its warm embrace, a vibrant tapestry of events and experiences unfolds, marking the onset of the summer consumption season. From Shanghai's inaugural "Summer in Shanghai" international consumer festival to the renaissance of traditional heritage brands nationwide, this season is not just about beating the heat but embracing a cultural reawakening. Shanghai's International Consumer Festival Sets the Stage for Summer Excitement In Shanghai, designated as a pivotal international consumer hub, the debut of "Summer in Shanghai" has been nothing short of spectacular. Featuring seven flagship events and 58 exhibitions spanning business, travel, and cultural showcases, the city has seamlessly integrated traditional charm with modern innovations. One standout is the Yu Garden, where the iconic Huxinting Teahouse, with its new 3D technology-infused Nine Turn Bridge, captivates visitors, offering a unique blend of history and cutting-edge visuals. "This place looks stunning, especially with the beautiful lights under the architecture. It's so different from Melbourne; everyone should experience this," enthused a foreign tourist. Beyond Shanghai's modern facades, traditional heritage brands are also basking in newfound popularity among younger consumers. Across China, venerable establishments are embracing trends towards fashion-forward, youthful appeal, and contemporary cultural fusion. In Jinan,…

In recent years, Qingdao has emerged as a vibrant hub where traditional culture meets modern innovation through a wave known as "Guochao." This cultural phenomenon has swept across industries ranging from food and beverages to cultural creativity, driven by a fusion of established brands and new ventures. Rediscovering Tradition with a Modern Twist The essence of "Guochao" lies in revitalizing traditional Chinese culture and infusing it with contemporary elements to resonate with younger generations. It goes beyond mere nostalgia, emphasizing a seamless blend of cultural and commercial values. This shift is exemplified by Qingdao's iconic brands, which have reinvented themselves to cater to evolving consumer preferences. For instance, Qingdao Beer, in collaboration with Dunhuang Culture and Tourism, introduced the collaborative beer "Taibai Drunk," marking a creative intersection of "beer + art." Meanwhile, Qingdao Food ventured into livestreaming with the "Walking Together" platform, selling 25,000 packs of calcium milk biscuits within minutes. These initiatives highlight a strategic embrace of digital marketing to engage with a tech-savvy audience. From Heritage to Innovation: The Rise of New Brands Beyond revitalizing established brands, Qingdao has also seen a surge in new ventures capitalizing on the "Guochao" trend. One such example is Shanhai Jingguai, an…

In a vibrant showcase of cultural resurgence and fashion innovation, THE BOX Chaowai Youth Center recently hosted a spectacular "Guochao-themed Fashion Show," marking the grand opening of the "2024 Global Premiere Festival." This event, themed "National Charm, Seasons of Beijing," integrates sensory experiences of shopping, entertainment, visual arts, and social interaction, highlighted by a distinctive Beijing-style exhibition and sales area. A Fusion of Tradition and Modernity Featuring over 40 domestic and international trendy brands like Long Shuncheng, Shanguier, Daoxiang Village, and China Ice and Snow, alongside more than 100 new trendy products such as Mogugu, Qingsong Dian, Beijing Gifts, BLLOTO eco-friendly paper bags, and Caibai jewelry, the festival promises a blend of heritage and contemporary flair. Scheduled to run until the end of September, it is set to redefine consumer experiences in the capital. Beijing's Premier Economic Initiative Jointly organized by the Beijing Municipal Bureau of Commerce, Beijing Municipal Bureau of Culture and Tourism, Beijing Municipal Bureau of Sports, Beijing Olympic City Development Promotion Center, and Chaoyang District People's Government, the Global Premiere Festival aims to stimulate the city's economy through the launch of first stores and products. It seeks to create a new landmark for brand consumption, spearhead fashion…

there has been a remarkable resurgence of interest in traditional Chinese attire, known as Guofeng Guochao, across various regions in China. Luoyang (洛阳), renowned for its rich historical legacy as one of China's ancient capitals, has emerged as a focal point for this cultural revival. Visitors strolling through the streets of Luoyang can now frequently encounter tourists donning a variety of Tang dynasty and Song dynasty costumes. Whether riding electric bikes, commuting on buses, or capturing moments amidst pavilions and towers, these individuals have become a unique and vibrant addition to the city's cultural landscape. The sight of tourists dressed in Tang and Song dynasty costumes is not merely a nostalgic reenactment but a celebration of cultural heritage brought to life. Luoyang's comprehensive reforms and innovative cultural tourism initiatives have played a pivotal role in revitalizing its historical narratives. By bridging the gap between ancient texts and contemporary city life, Luoyang has transformed its streets and alleyways into living testaments of its thirteen dynastic histories. Luoyang's approach to cultural tourism goes beyond superficial displays of history; it integrates immersive experiences that resonate with both locals and visitors alike. The blend of ancient attire with modern transportation and photography exemplifies this…

In the heart of Beijing, where history meets modernity, a celebration of cultural richness and sartorial elegance unfolded at the Beijing Institute of Fashion Technology. The culmination of the Beijing Cultural and Art Fund's 2023 annual project, the "Jinghua Charm: Heritage and Innovation" Centennial Beijing-Style Qipao Cultural Art Exhibition, mesmerized visitors with its blend of tradition and cutting-edge creativity. Honoring Tradition through Innovation Nestled within the renowned halls of the Beijing Institute of Fashion Technology, the exhibition breathed new life into the timeless allure of the qipao. Over a century's worth of history unfolded through meticulously curated displays of over a hundred qipao garments and accessories. From the early 20th century to the present day, each piece not only spoke of fashion but also echoed the cultural evolution of Beijing-style qipao. What set this exhibition apart was its seamless fusion of heritage with innovation. Utilizing state-of-the-art digital and virtual technologies, the qipao garments were not merely displayed but rejuvenated. They were digitally restored and reimagined, showcasing how classic qipao craftsmanship could harmoniously coexist with modern advancements. This marriage of tradition and innovation highlighted the adaptability and timelessness of Beijing-style qipao in a rapidly changing world. The Artistry of Beijing Institute…

In recent times, a captivating trend has emerged during graduation season across Chinese universities: the blending of traditional Chinese fashion (Guofeng) with the formal academic regalia, which has won the hearts of the younger generation, particularly represented by Generation Z. Behind this trend, however, lies a nascent stage for the industry of traditional attire such as Hanfu. Despite its rising popularity, issues persist such as inconsistent quality and limited original design capabilities. Critics suggest that brands specializing in Guofeng should delve deeper into the cultural essence of traditional Chinese culture. By doing so, they can not only showcase traditional aesthetics but also cater to modern lifestyle needs. Improving fabric quality, craftsmanship, and exploring innovative ways to express traditional culture are seen as essential steps to ensure that these products stand the test of time and embody historical significance. This blending of Guofeng with academic dress not only celebrates cultural heritage but also serves as a personal statement of identity and pride. For many young graduates, incorporating elements of Hanfu into their graduation attire is a deliberate choice to connect with their roots and distinguish themselves in a sea of uniform academic attire. Social media platforms play a pivotal role in…

In a clothing store on Jinfang Road, Shangcheng District, Hangzhou, Zhejiang Province, master tailors are busy crafting custom-made New Chinese-style garments for their customers. The shop owner, Mr. Li Yun, explains that their range of clothing offers consumers a rich selection of fabrics and styles. Their specialty lies in blending traditional Chinese aesthetics with modern casual wear, appealing particularly to a growing number of young people. Market Trends and Consumer Appeal The popularity of New Chinese-style fashion is not confined to boutique stores but extends to wholesale markets as well. In Hangzhou's Sijiqing Clothing Characteristic Street, Ms. Zhan, a wholesaler, notes that New Chinese-style garments constitute around 40% of her inventory. Responding to market trends, she plans to further increase this percentage in the coming year. Moving to Cao County, Heze City, Shandong Province, we find a pivotal hub for the production and sale of Hanfu, traditional Chinese attire. In 2023, Hanfu sales in Cao County reached an impressive 7.215 billion yuan. The momentum continues strong this year, with Hanfu's online retail sales in the first quarter alone amounting to 1.98 billion yuan, marking a 90.75% year-on-year increase. Among the various traditional garments, the horse-face skirt has particularly gained prominence.…

In recent years, traditional Chinese culture has been infused with new vitality through the rise of "New Chinese Style" (新中式), captivating the younger generation with its unique blend of ancient charm and contemporary flair. Cultural and creative products, intangible heritage skills, and experiences rooted in traditional Chinese aesthetics have captured the hearts of the younger generation, becoming the new sensation in contemporary culture. This cultural renaissance is not just about aesthetics; it's an immersive journey into the past, as exemplified by the "Song Dynasty Elegance" (宋风四雅) experience in Kaifeng. Encountering Ancient Aesthetics in "Song Dynasty's Four Elegances" The serene city of Kaifeng hosts a mesmerizing exhibition at its museum, where visitors are transported back a thousand years to the Song Dynasty. This immersive experience, dubbed "Song Dynasty's Four Elegances", showcases the ancient arts of incense burning (焚香), tea brewing (点茶), flower arranging (插花), and painting appreciation (挂画). Deng Fenyue, a master of traditional incense making and the curator of the "Song Dynasty's Four Elegances" project, explains, "The 'Four Elegances' encompass incense, tea, flowers, and paintings. Today, they extend to music, calligraphy, and dance, blending aesthetic and artistic values passed down through millennia." These traditional practices elevate daily life into an…

A fascinating trend has emerged among young men and women who are embracing traditional Chinese cultural elements in their fashion choices. From T-shirts adorned with calligraphy, seals, and classical Chinese landscape paintings to the resurgence of traditional garments like qipao, hanfu, and horse-face skirts, these styles are gaining popularity among the youth. Elements such as embroidery, traditional buttons, and overlapping fronts are seamlessly integrated into daily wear, marking a significant shift in wardrobe choices among the younger generation. Cultural Renaissance in Fashion The phenomenon of "national style dressing" or "neo-Chinese style" has swiftly captivated the imagination of today's youth. It represents more than just a shift in fashion; it signifies a cultural renaissance rooted in confidence and a renewed appreciation for heritage. By incorporating traditional Chinese elements into their attire, young people are not only making a fashion statement but also expressing cultural pride and identity. Behind the transformation of young people's wardrobes lies a deeper societal shift towards cultural confidence and enhanced consumer awareness. These fashion choices reflect a desire among the youth to reconnect with their cultural roots and embrace traditions that resonate with contemporary sensibilities. Whether it's wearing a T-shirt with a classical Chinese motif or donning…

The qipao, with its rich history and timeless appeal, embodies a unique blend of cultural heritage and modern sophistication. This iconic garment has transcended centuries, evolving from traditional Chinese attire into a global symbol of elegance. However, not every woman feels equally comfortable or confident in a qipao. It takes a certain grace and demeanor to carry off this garment with poise and style. Understanding the Characteristics of an Ideal Qipao Wearer The allure of a qipao lies not only in its design but also in how it complements the wearer's physique and demeanor. Here are some characteristics that typically define an ideal qipao wearer: Graceful and Curvaceous Physique One of the defining features of a woman who suits a qipao is a gracefully curvaceous physique. The qipao is known for its form-fitting silhouette that accentuates the curves of the body, particularly the waist, hips, and legs. A woman with a slightly fuller figure, often described as having a "plump" or "curvy" appearance, can beautifully fill out the qipao's lines and curves, enhancing its elegance and charm. Full and Well-Defined Curves An ideal qipao wearer typically has well-defined curves in areas such as the face, waist, hips, and legs. These…

A cultural revival has been sweeping across China, bringing with it a renewed appreciation for Hanfu, traditional Chinese clothing. Once confined to historical reenactments and period dramas, Hanfu has now found its way into the mainstream, captivating the hearts of young and old alike. This resurgence goes beyond mere fashion trends; it represents a profound rediscovery and celebration of Chinese cultural heritage. Hanfu, which literally means "Han clothing," refers to the traditional attire worn by the Han Chinese for centuries. It encompasses a wide range of styles, from the elegant robes of the Han Dynasty to the elaborate garments of the Tang and Song Dynasties. Each style reflects not only the fashion preferences of its time but also the social status and cultural values of the wearers. The revival of Hanfu can be attributed to several factors. One significant influence is the growing interest among Chinese youth in reconnecting with their cultural roots. In an era marked by globalization and rapid modernization, wearing Hanfu represents a way to express pride in one's heritage and distinguish oneself from Westernized fashion trends. Moreover, the popularity of Hanfu has been bolstered by the internet and social media, which have provided platforms for enthusiasts…

In recent years, a captivating trend has emerged during graduation season across Chinese universities: the fusion of traditional Chinese fashion (Guofeng) with the formal academic regalia. This unique blend sees graduates adorning themselves with the iconic mortarboard adorned with hairpins, draped with floral-patterned embroidery, and walking gracefully through campus. Beneath their dark academic gowns, the edges of Hanfu skirts subtly peek out, adding a touch of elegance and fluidity to their attire. The trend has gained widespread popularity among the younger generation, particularly represented by Generation Z, who are enchanted by this hybrid style. On social media platforms, many Chinese students studying abroad proudly showcase their "Guofeng graduation outfits," often accompanied by captions likening themselves to "Chinese princesses graduating." They meticulously select garments like the Ming-style horse-face skirt, combining embroidery and gold stamping, aiming to display the beauty of Chinese traditional clothing while abroad. Their attire not only garners attention but also evokes a deep appreciation for traditional culture. The phenomenon of blending Guofeng with academic robes reflects a broader cultural movement where young Chinese individuals seek to celebrate their heritage while embracing contemporary influences. It signifies a growing trend towards cultural confidence and a desire to express identity through…

In the heart of Luoyang, a city steeped in ancient Chinese culture, lies a revival movement that's reshaping how people perceive traditional attire. Here, amidst the bustling streets and ancient monuments, the art of Tang Dynasty attire, or Hanfu, is experiencing a renaissance that goes beyond mere fashion—it's a cultural statement. The Late Tang Experience My unexpected journey into the world of Late Tang fashion began innocuously enough in Luoyang's Justice Street (正义街) , at the "Buwan Guofeng Studio (不晚国风工作室)". Here, I met Nanjie, a restoration stylist, and her apprentice Pinglan. What started as a simple interview quickly transformed into an immersive experience as they recreated a Late Tang ensemble on me. Drawing inspiration from popular Tang Dynasty patterns and makeup styles seen in Dunhuang murals, they meticulously adorned me with the iconic elements: a towering hair bun adorned with floral hairpins, delicately arched eyebrows, intricate forehead ornaments, and a cherry blossom-like smile. The ensemble was completed with a chest-high ruqun adorned with classic Tang motifs—a stark contrast to my worn-out Converse sneakers from Beijing. Once dressed, I, along with the photographer, Nanjie, and Pinglan, embarked on a stroll down Justice Street. In Luoyang, much like in Xi'an, the entire…