Fashion

Fashion is a reflection of history, culture, and identity, evolving alongside society. Chinese fashion, in particular, has undergone a remarkable transformation, shifting from traditional attire to modern, globally influenced styles. This evolution is deeply connected to social changes, economic growth, and cultural exchanges with the world. Understanding how Chinese fashion has changed over time provides valuable insights for students interested in history, art, and design. For centuries, China’s clothing styles were shaped by dynastic rules, Confucian values, and regional influences. The Hanfu, Tang suit, and Qipao symbolize different eras, each with unique materials, patterns, and meanings. These garments carried social significance, often indicating class, status, and occupation. However, as China opened its doors to modernization and globalization, traditional clothing slowly gave way to contemporary designs influenced by Western trends. Today, fashion in China blends tradition with innovation, creating styles that appeal to both young students and professionals. The rise of street fashion, sustainable clothing, and high-end Chinese designers has positioned China as a fashion powerhouse. Many students now explore this transformation in college, studying fashion history, design, and business as part of their assignments. This shift not only reflects aesthetic changes but also highlights the deeper impact of culture on…

Chinese actress Yang Zi (杨紫), known for her versatile roles in television dramas, has once again captured the public’s attention—this time, not for her acting, but for her impeccable fashion sense. Recently, the star shared photos of herself dressed in Hanfu, traditional Chinese clothing, to celebrate the Lantern Festival. The images, which quickly went viral, showcased Yang Zi in two stunning Ming Dynasty-inspired outfits, sparking discussions about the modern revival of Hanfu and its place in everyday fashion. A Nod to Ming Dynasty Elegance Yang Zi’s Hanfu choices are rooted in the Ming Dynasty (1368–1644), a period known for its rich cultural heritage and distinctive fashion. The two outfits she wore are variations of aoqun (袄裙), a traditional style consisting of a top (ao) and a skirt (qun). The first ensemble features a soft pink ao with a crossed collar, paired with a gray pleated skirt. The second look is a refreshing green ao with a front-opening design, layered over a subtle red undergarment, creating a harmonious yet striking color contrast. What makes Yang Zi’s outfits stand out is their accessibility. Unlike the elaborate Hanfu often seen in historical dramas, her choices are tailored for modern wear. The muted tones—pink,…

In the heart of Xi'an, the “Neon Robe (霓裳萬象)” First National Hanfu Design Competition concluded on January 20, 2025, marking a significant milestone for both fashion and cultural heritage. This inaugural event, a collaboration of over 120 universities and independent designers from around the world, has brought Hanfu—the traditional Chinese attire—into the limelight, encouraging not only a revival of ancient garments but also innovation in their design. The competition, held at Xi’an Engineering University, highlighted the vibrant academic and creative energy that has been brewing in Chinese fashion institutions. A staggering 1,100 entries were submitted, showcasing a global mix of talent from prestigious universities like Tsinghua University, Central Academy of Fine Arts, and Jiangnan University, as well as international participation from the University of Southampton and Ewha Womans University. At the heart of this movement is a strong desire to merge traditional craftsmanship with modern sensibilities. Wang Zizhu (王梓竹) from Tsinghua University earned the top honor with her exquisite design, "Ruo Yi Yì Zi Yan" (罗衣曳紫烟), which combines delicate historical elements with contemporary flair. This piece, which reflects the profound cultural symbols woven into Hanfu, marks a culmination of technical skill and a deep understanding of the garment’s symbolic significance.…

The vibrant city of Xi'an, historically known as the cradle of Chinese civilization, has witnessed a cultural renaissance of sorts. In recent years, the streets and landmarks of this ancient city have become a living museum of traditional Chinese fashion—particularly Hanfu, the traditional clothing that dates back to the Han Dynasty. What was once considered an artifact of history has now made a bold return to the streets, worn by young people in daily life and by tourists looking to engage with Chinese heritage in a deeply immersive way. This resurgence has sparked interest worldwide, making Xi'an one of China's leading cultural hubs. In this article, we delve into the multifaceted role of Hanfu in Xi'an, its relationship to cultural confidence, and the broader implications for China's cultural identity today.   Xi'an, known as the ancient capital for over 13 dynasties, is a city where history and modernity collide. For thousands of years, the city has been a center of political, cultural, and economic power in China. The Han and Tang dynasties, in particular, left an indelible mark on the city’s legacy, contributing to an atmosphere filled with ancient cultural relics and awe-inspiring architectural wonders. With the rise of Hanfu,…

A Fortuitous Spotlight When Henan TV released its Chinese New Year Gala teaser on January 15th, a particular moment sparked excitement across social media. Internet sensation Li Ziqi (李子柒) appeared in a dazzling red modified Hanfu, holding a lion lantern, exuding an ethereal beauty. Astute fans soon connected her stunning outfit to a popular design sold on an e-commerce platform—a creation by Hu Bugui (胡不归), a rising star in Hanfu design. Hu, both the shop owner and designer, hadn’t anticipated this moment of fame. “It was a complete surprise,” she admitted in an interview. “We never collaborated with Li Ziqi, but seeing her wear my design felt surreal.” Within hours, her store was inundated with inquiries, with buyers scrambling to own what was now dubbed the "Li Ziqi Hanfu." The Story Behind the Design The Hanfu in question, a three-piece modified Ming-style ensemble named Yu Nian (余年), has been one of Hu’s bestsellers. Priced at around 1,400 RMB, it features a red jacket inspired by palace walls, a high-necked blouse, and a horse-face skirt embroidered with golden characters reading “岁岁长安皆有所盼” (Hopes for everlasting peace and prosperity). Hu designed it three years ago with the theme of New Year festivities in…

In recent years, the ancient beauty of Hanfu, the traditional attire of China, has transcended its niche roots to become a global sensation. With hashtags like “Sharing the Beauty of Hanfu with the World” trending across social media, Hanfu has emerged as a symbol of cultural pride and a bridge between history and modernity. This revival is fueled by passionate advocates, like influencer Zhou Sisi (周思思) better known as “Si Miao (思喵) hose journey into the world of Hanfu exemplifies the blend of history, art, and personal expression fueling this movement. Zhou Sisi, a renowned Hanfu blogger with over 400,000 followers across platforms, recalls her first brush with Hanfu as a fascination with its aesthetic appeal. However, her interest deepened as she delved into the history behind these garments. “When I first started wearing Hanfu, I only admired its beauty,” Zhou explained. “But as I explored its historical roots, I became captivated by the eras it represented.” Zhou’s preferred styles include Tang and Ming dynasty recreations, each offering unique insights into the people and culture of those periods. For instance, Tang dynasty Hanfu, with its flowing and inclusive designs, reflects the openness and grandeur of one of China's most cosmopolitan…

The revival of Hanfu, traditional clothing of the Han ethnic group, has become a defining cultural trend in modern China. From parks to shopping malls, young enthusiasts can be seen wearing the elegant, flowing garments, reflecting both aesthetic appreciation and cultural pride. This phenomenon is more than a passing trend; it signifies a deeper connection to history and tradition. Hanfu’s history is a testament to the cultural evolution of the Han people. Broadly speaking, it encompasses various traditional styles developed over millennia, absorbing elements from different ethnic groups. Narrowly defined, it often refers to garments from the Han Dynasty, which established core stylistic elements such as crossed collars, wide sleeves, flat cutting techniques, and the use of silk or hemp materials. While Hanfu adapted and evolved, these fundamental characteristics remained unchanged, highlighting its ability to blend innovation with tradition over 2,000 years. This adaptability is a key reason why Hanfu has endured and now resurges as a symbol of cultural pride. The Challenges Facing the Hanfu Movement Despite its historical roots, the modern Hanfu movement is not without controversy. The rapid growth of the Hanfu market, now valued at over 10 billion RMB, has led to significant challenges. Some designs…

The Rise of Traditional Wear in Modern China China’s cultural revival has swept through its fashion scene, with traditional garments like the qipao and hanfu reclaiming their places in the limelight. This resurgence reflects a growing appreciation for cultural heritage, as well as a desire to reimagine the past through modern lenses. Among these garments, the qipao—China's iconic dress known for its elegance and form-fitting silhouette—has become a beloved representation of China's intangible cultural heritage. Infused with the elegance of a bygone era, the qipao is more than just attire; it’s a poetic, historical tapestry woven with tradition, grace, and beauty. In Tianjin's Chifeng Street, nestled amid the bustle of city life, stands a historic qipao boutique, Ji Qing Xiang (吉庆祥) Qipao Family Store. For over 140 years, Ji Qing Xiang has been a steward of qipao craftsmanship, evolving from a modest fabric shop to a renowned custodian of traditional Chinese attire. Here, where history lingers in every corner, founder Li Qing’s descendants now introduce modern twists into their creations, appealing to the tastes of young fashion enthusiasts. A Young Artisan at the Heart of Tradition At the helm of Ji Qing Xiang’s legacy is Ji Ruqing (吉洳庆), the fifth-generation…

How Cardigans are Revolutionizing Fall Wardrobes As the crisp air of autumn sweeps through the fashion world, a quiet revolution is taking place in closets across the globe. Gone are the days when fall fashion meant heavy layers and somber hues. Today's trendsetters are embracing a new aesthetic that combines comfort, versatility, and a touch of whimsy. At the forefront of this movement is a surprising hero: the humble cardigan. Once relegated to the back of grandma's closet, cardigans have made a triumphant return to the spotlight, proving that sometimes, the most enduring trends are those that seamlessly blend the classic with the contemporary. This resurgence is not just about nostalgia; it's a testament to the cardigan's incredible adaptability and its power to transform an outfit from ordinary to extraordinary. Take, for instance, the recent street style sighting of a rising starlet that has set social media abuzz. Her ensemble, a masterclass in effortless chic, featured a crisp white cardigan layered over a vibrant floral dress. This combination, at once familiar and fresh, captures the essence of modern autumn dressing – comfortable yet chic, relaxed yet refined. The genius of this look lies in its simplicity. The white cardigan, with…

How Pastel Hues are Reshaping Youthful Style In the ever-evolving landscape of fashion and celebrity culture, a new archetype is emerging that captures the hearts of millions: the sweet-faced ingénue with a modern twist. This fresh face of innocence is not just a pretty picture; she's a style icon in the making, redefining what it means to be young, fashionable, and relatable in today's fast-paced world. At the forefront of this movement is a rising star who has been affectionately dubbed the "ceiling of sweet girls" by her adoring fans. Her approach to fashion is a masterclass in blending youthful charm with contemporary chic, creating looks that are as inspiring as they are accessible. Take, for instance, her recent ensemble that has set social media abuzz. At first glance, it's a simple outfit: a sleeveless white top paired with a mint green tulle skirt. But look closer, and you'll see the genius in its simplicity. The white top, crisp and clean, serves as a blank canvas, allowing the wearer's natural beauty to shine through. Its sleeveless cut is a nod to youthful vitality, showcasing toned arms without being overly revealing. But it's the mint green tulle skirt that truly elevates…

The Fusion of Traditional Charm and Contemporary Fashion In the ever-evolving landscape of celebrity fashion, a new star is rising, captivating audiences with a unique blend of classic Chinese beauty and modern style sensibilities. This emerging icon is not just turning heads; Wan Churan's (王楚然) challenging conventional notions of glamour and redefining what it means to be a fashion influencer in today's global culture. At the heart of this phenomenon is a young actress whose distinctive features harken back to traditional Chinese aesthetics while her fashion choices firmly plant her in the 21st century. With high cheekbones, almond-shaped eyes, and a graceful demeanor, she embodies a timeless beauty that transcends trends. Yet, it's her ability to pair this classical allure with cutting-edge fashion that truly sets her apart. Consider her recent appearance that set social media ablaze: a white halter neck dress that seems to float around her like a cloud. At first glance, the dress appears simple, even understated. But look closer, and you'll see the genius in its design. The halter neck, a modern silhouette, beautifully frames her face and accentuates her elegant neck and shoulders. This cut, while contemporary, also evokes the high collars of traditional Chinese qipao, creating…

Blending East and West: The New Face of Fashion Fusion In the ever-evolving world of fashion, a fascinating trend has emerged, capturing the hearts of style enthusiasts and cultural aficionados alike. This movement, characterized by the seamless integration of traditional elements into contemporary wardrobes, is not just a passing fad but a powerful statement of cultural pride and artistic innovation. At the forefront of this sartorial revolution are celebrities and influencers who are boldly reimagining what it means to dress with both style and substance. The fusion of traditional and modern aesthetics has given birth to a new language of fashion, one that speaks volumes about identity, heritage, and the globalized nature of our world. Gone are the days when cultural dress was confined to special occasions or relegated to the realms of costume. Today, we're witnessing a renaissance of tradition, where ancestral designs are being reinterpreted for the modern era, creating looks that are both fresh and deeply rooted in history. This trend is particularly evident in the way Asian celebrities are incorporating elements of their rich cultural heritage into their everyday wear. Take, for example, the recent appearance of a popular actress at a high-profile event. Her outfit,…

Hanfu Revival: Fashion's New Frontier In the bustling heart of Xiamen, a city known for its blend of modernity and tradition, an extraordinary event has unfolded that captures the imagination of both young and old. The Xiamen International Fashion Week, traditionally a showcase of contemporary designs, took an unexpected turn this year with the inclusion of a Hanfu modeling competition that has set the fashion world abuzz. The "Celebrate Poetry and Wine Festival • Clothing of China Xiamen Station" event, held at the prestigious Wanyue City, wasn't just another stop on the fashion circuit. It represented a bold statement about the resurgence of traditional Chinese culture in the modern world. As models glided down the runway in meticulously crafted Hanfu – the traditional attire of the Han Chinese – onlookers were transported through centuries of Chinese history, witnessing the evolution of style from the dignified simplicity of the Han dynasty to the opulent grandeur of the Tang. What makes this event truly remarkable is not just the beautiful clothing on display, but the way it has captured the zeitgeist of a new generation of Chinese youth. In recent years, there has been a growing movement among young Chinese to reconnect…

This summer has witnessed a burgeoning trend where young travelers are infusing their journeys with a blend of contemporary adventure and traditional charm. Armed with cameras, these explorers are focusing not only on breathtaking landscapes and historic landmarks but are also embracing the allure of Chinese cultural elements, capturing moments in a way that celebrates both heritage and modernity. National Flair in Every Frame With the rise of "Guofeng" (national style) culture, traditional aesthetics are becoming the new trend. Summer has become a canvas for showcasing this style, as tourists donning Hanfu, the traditional Chinese attire, are spotted across various scenic spots. From the picturesque water towns of Jiangnan to the majestic ancient cities of the north, and even amidst natural wonders like Huangshan and Zhangjiajie, young people are creatively blending traditional and modern aesthetics. In places like Wuzhen and Xitang, travelers, like a university student named Guan Guan, capture the ethereal beauty of these ancient water towns through their Hanfu-clad selfies. Similarly, in the historical city of Xi'an, youths in elaborate Tang Dynasty costumes dance beneath ancient city walls, blending history with personal expression. The "Guofeng" phenomenon extends beyond mere aesthetics; it represents a deeper connection to cultural heritage…

Bridging Time and Culture: The 2024 Grand Canal Flagship Event In a mesmerizing celebration of tradition and modernity, the 2024 Grand Canal Flagship Event emerged as a vibrant confluence of cultural heritage and contemporary artistry. Held on August 21, 2024, at the luxurious Zao Lin Bay Junlan Resort Hotel (仪征枣林湾君澜度假酒店) in Yangzhou (扬州), this grand event marked a significant milestone in the ongoing journey of cultural exchange and heritage preservation along China's historic Grand Canal. The event, officially titled the "2024 Grand Canal Fashion Showcase," is part of a series dedicated to the appreciation and evolution of traditional Chinese aesthetics and cultural expressions. This year's lineup included a diverse array of activities designed to highlight the intersection of ancient heritage and modern innovation. From high-profile cultural seminars to captivating fashion shows, each segment was crafted to deepen understanding and foster appreciation of the Grand Canal's rich history and its role in shaping Chinese culture. The event's grand opening was nothing short of spectacular. Esteemed figures from various fields came together to honor the Grand Canal's legacy and its impact on Chinese culture. Among the notable attendees were Jiang Shili (姜师立), Chairman of the Yangzhou Literary Federation; Chen Jing, Vice Chairman of the Yangzhou Women's…

Historical Roots and Literary Imagination: The Real Empress Ulanara In the realm where history intertwines with fiction, few characters have captured the public imagination quite like Ma'ertai Ruoxi (马尔泰若曦) from the novel "Startling by Each Step" (步步惊心). While the character herself is a creation of the author's imagination, her story draws inspiration from a real historical figure - the only official Empress of the Yongzheng Emperor during China's Qing Dynasty. The true inspiration behind Ma'ertai Ruoxi was Empress Ulanara, born into the prestigious Ulanara clan. As the daughter of Fei Yanggui, a prominent inner minister of the imperial court, she entered palace life at a young age. Her grace and charm quickly caught the attention of the Kangxi Emperor, who took a liking to the young woman. In a pivotal decision that would shape the course of Qing history, Kangxi arranged for her to marry his fourth son, who would later become the Yongzheng Emperor. Empress Ulanara's life in many ways parallels the fictional narrative of Ma'ertai Ruoxi. Both entered the Forbidden City as young women, navigating the complex social and political landscape of the imperial court. Both earned the favor of the reigning emperor and became intimately connected to the future…

Reviving Ancient Elegance: The Qipao's Journey Through Time In the vibrant tapestry of Chinese culture, few threads shine as brightly as the qipao. This iconic garment, with its gentle curves and timeless elegance, has weathered the storms of history to emerge as a dazzling jewel in the crown of traditional Chinese attire. But for Qiu Lingyan, a prominent figure in Guangdong's qipao cultural promotion circle, this beloved dress is more than just a fashion statement – it's a living, breathing embodiment of Chinese aesthetics and values. "Qipao aesthetics, as an excellent part of traditional Chinese culture, should be integrated into daily life and become a part of life aesthetics," Qiu asserts. Her words carry the weight of a lifetime dedicated to the preservation and promotion of this quintessential Chinese garment. Born in the picturesque Jiangnan region, Qiu was steeped in the rich cultural milieu of qipao aesthetics and classical literature from an early age. This immersion ignited a passion that would shape her life's work. "It's a calling that comes from deep within," she explains, describing her devotion to traditional culture, particularly qipao aesthetics. Qiu's approach to promoting qipao culture is as multifaceted as the garment itself. From coaching teams…

From Cotton to Silk: The Versatile Materials Shaping Contemporary Qipao The qipao, a garment steeped in Chinese cultural history, has undergone a remarkable evolution in recent years. This iconic dress, once a symbol of 1920s Shanghai g,amour, has reemerged as a versatile piece of clothing that bridges the gap between tradition and modernity. At the heart of this renaissance lies the diverse array of fabrics now used in qipao production, each bringing its own unique characteristics to this timeless design. Jacquard cotton, a favorite among qipao enthusiasts, offers a perfect blend of comfort and elegance. This fabric, characterized by its intricate woven patterns, provides a subtle texture that catches the light in fascinating ways. Unlike printed cottons, jacquard patterns are woven directly into the fabric, creating a more durable and sophisticated finish. The versatility of jacquard cotton makes it suitable for a wide range of occasions, from casual daywear to more formal events. For those seeking the pinnacle of luxury, silk remains the gold standard in qipao fabrication. Composed of fibroin and sericin proteins, silk offers an unparalleled combination of softness, sheen, and drape. The natural properties of silk, including its ability to regulate temperature and moisture, make it an…

From Silver Screen to Street Style: The Enduring Allure of the Qipao The qipao, a quintessential symbol of Chinese femininity, stands as a testament to the nation's rich cultural heritage and its journey through modernity. This iconic garment, with its ability to accentuate the female form while maintaining an air of elegant restraint, has captured the imagination of designers, filmmakers, and fashion enthusiasts alike for generations. In the pantheon of Chinese cinema, the qipao has played a starring role, often serving as a visual shorthand for sophistication, sensuality, and a particular moment in time. From Maggie Cheung's haunting portrayal of Fleur in Rouge (1987) to Tang Wei's understated elegance as Xiao Hong in The Golden Era (2014), the qipao has been instrumental in bringing characters to life and evoking specific historical periods. However, it was Wong Kar-wai's 2000 masterpiece, In the Mood for Love, that truly cemented the qipao's status as a cinematic icon. Set against the backdrop of 1960s Hong Kong, the film follows the intertwining lives of Chow Mo-wan (Tony Leung) and Su Li-zhen (Maggie Cheung), neighbors who discover their spouses are having an affair. As their own relationship develops, Su Li-zhen's ever-changing array of qipaos becomes a…

The Mid-Year Boom in Guangzhou's Fashion Wholesale Market As the city of Guangzhou gears up for its mid-year promotions, the wholesale fashion market is once again buzzing with activity. Deals like "100 RMB for 3 items" or "100 RMB for 5 items" are drawing in massive crowds, fueled further by viral videos showcasing extravagant shopping sprees. Influencers like "Xinjiang Maojie" have amplified the market's appeal, with over 200 million views online, catapulting Guangzhou's fashion wholesale into the limelight. Recent visits to Guangzhou's wholesale fashion hubs reveal a growing trend among young shoppers. The city's fashion wholesale sector has not only upgraded its facilities but also made strides in promoting original brands. This evolution aims to sustain the legacy of "Lingnan Yi," which sparked the Guangzhou fashion miracle at the turn of the century. Fashion Frenzy: From Traditional to Contemporary What's driving this surge? It's not just about affordability; it's the fusion of tradition and modernity. Whether it's at Yi Ma Fashion Plaza or APM, the appeal lies in original designs and a rapid turnover of trendy styles, catering specifically to the tastes of young urbanites. These markets offer a plethora of options, from local brands to international fashion influences. Gone…

Luoyang City has seized upon the burgeoning Hanfu industry as a catalyst for integrated cultural and tourism development. The development of the Hanfu economy raises important questions about its underlying logic and how cultural attributes can be effectively transformed into economic assets. Market-Oriented Operation: Luoyang Hanfu Research Institute Focuses on Originality Supported vigorously by the Luoyang Municipal Party Committee and Government, the establishment of the Luoyang Hanfu Research Institute (renamed Luoyang Fashion Industry Research Institute) on September 16, 2023, exemplifies the city's proactive stance and innovative institutional mechanisms. Operating under a market-oriented model, the institute leverages a team of renowned experts to drive its activities, with a flexible recruitment platform aimed at attracting high-level professionals and young talents. This initiative not only aims to enhance the professional capabilities in Hanfu research and development but also integrates resources for market-driven economic services. Mr. Ma Shengjie, spokesperson for the institute, highlights their strategic approach, including organizing industry development seminars and establishing industry standards such as the "Hanfu Terminology Standard" and "Hanfu Design Guidelines." These efforts underscore Luoyang's commitment to fostering a standardized and market-oriented Hanfu industry. The institute has also ventured into commercial operations through the establishment of the "Seeing Today Hanfu…

In the midst of summer, the demand for aesthetically pleasing colored contact lenses has surged among young consumers, solidifying their place as an indispensable fashion accessory in daily attire. This year's "618" shopping festival saw a significant uptick in sales of colored contact lenses, with domestic brands leading the charge on platforms like Pinduoduo. Brands such as KalaLaLa and Moucee reported impressive sales figures, reflecting a doubling in revenue compared to the previous year. The trend signals a notable shift towards domestic products, challenging the dominance of imported lenses from Japan and Korea. The allure of names like "Swan Princess," "Twilight Forest," and "Monet's Garden" epitomizes the romantic and fantastical elements driving the latest trends in colored contact lenses. These designs not only reflect the evolving fashion preferences but also highlight the emergence of a new wave of domestic beauty products in the market. Analysts predict that the Chinese colored contact lens industry could reach a staggering 50 billion RMB by 2025, underscoring its growing importance in the beauty and fashion sectors. Breaking Away from Traditional Models Initially, the Chinese market for colored contact lenses heavily favored styles and patterns borrowed from Japan and Korea. However, in recent years, domestic…

Glamorous Debut of Luxury and Fashion at Xi'an Star River Bay On July 6, 2024, Xi'an Star River Bay hosted the prestigious Asia-Pacific tour exhibition — the China Fashion Show. This event illuminated the bay with a blend of art, fashion, and cultural vibrancy, heralding a new era of sophisticated living in Xi'an. From the moment the dazzling lights illuminated the runway, the atmosphere was electric with anticipation. Star River Bay, a stage custom-designed for international trendsetters, transformed into a magnificent dreamland, captivating the audience with its splendor. Collaborating with iconic luxury brand GUCCI KIDS and photography art institution FUNNY DOCIN, Star River Bay showcased haute couture aesthetics. Renowned fashion influencers and enthusiasts gathered to witness the fusion of craftsmanship and artistry, once again putting Xi'an in the global spotlight. Youthful Brilliance: The Rising Stars of the Catwalk Amidst fierce competition, the runway came alive with the entrance of the child models. Each adorned in exquisite attire, these young models exuded confidence and elegance, igniting cheers and applause from the audience. Their poised and graceful strides showcased a star-studded lineup, embodying youthful charm and sophistication. Following the model competition, a spectacular fashion show unfolded, presenting a diverse array of international…

As the summer sun bathes China's cities in its warm embrace, a vibrant tapestry of events and experiences unfolds, marking the onset of the summer consumption season. From Shanghai's inaugural "Summer in Shanghai" international consumer festival to the renaissance of traditional heritage brands nationwide, this season is not just about beating the heat but embracing a cultural reawakening. Shanghai's International Consumer Festival Sets the Stage for Summer Excitement In Shanghai, designated as a pivotal international consumer hub, the debut of "Summer in Shanghai" has been nothing short of spectacular. Featuring seven flagship events and 58 exhibitions spanning business, travel, and cultural showcases, the city has seamlessly integrated traditional charm with modern innovations. One standout is the Yu Garden, where the iconic Huxinting Teahouse, with its new 3D technology-infused Nine Turn Bridge, captivates visitors, offering a unique blend of history and cutting-edge visuals. "This place looks stunning, especially with the beautiful lights under the architecture. It's so different from Melbourne; everyone should experience this," enthused a foreign tourist. Beyond Shanghai's modern facades, traditional heritage brands are also basking in newfound popularity among younger consumers. Across China, venerable establishments are embracing trends towards fashion-forward, youthful appeal, and contemporary cultural fusion. In Jinan,…