"Blossoming Happiness" (幸福生活季), launched on March 15, 2025, in Chengdu’s Luodai Ancient Town, running through May. This 39-year-old cultural flagship event integrates heritage and modernity through seven core themes:
Night Camping (夜游露营) at CSP Outdoor Expo
Hanfu (汉服) Matchmaking with 100+ participants
Peach Blossom Marathon (桃花马拉松)
Hairpin Flower (簪花) Culture showcases
Chengdu-Chongqing Food Fest featuring cuisine
Music Concerts with chart-topping artists
Regional Co-Branding (区域联动) with 12 provinces
Immersive historical performances like The Peach Oath dance and Hanfu wedding rituals for 25 couples
10 curated 赏花线路 (blossom-viewing routes) across Dong’an Lake and mountainous Shiquan Town
Cross-provincial vouchers worth millions to boost cultural tourism spending
Strategic partnerships with brands like Yili Jin Dian (伊利金典) for IP commercialization
Market displaying Sichuan-Tibetan crafts and delicacies like Zhangdian Fish Noodles (张店鱼面)
-DIY (parent-child workshops) and 坝坝宴 (open-air banquets)
-Cultural Exchange (成渝双城联动) through youth performances
As Chengdu’s longest-running spring festival, it transforms "blossom economy" into multi-sector growth via sports events, night tourism, and OTA platform integration. The district aims to increase visitor spending by 30% through (culture-tourism-commerce) convergence, reinforcing its status as Sichuan’s floral tourism capital.