Events

The Third Caoxian Hanfu Festival in Shandong Province grandly launched the 2025 Spring/Summer collection, showcasing over 600 new Hanfu designs that blend traditional craftsmanship with digital technology. As China's largest original Hanfu production base, Caoxian unveiled the "Thousand Chinese Colors" system during the opening ceremony, marking its strategic shift from manufacturing to cultural standard-setting . The event featured collaborations with Beijing Institute of Fashion Technology to integrate academic resources into industrial innovation and plans to expand into international markets through cross-border e-commerce platforms supported by the China Chamber of Commerce for Import and Export of Textiles . A "Hanfu + Cultural Tourism" model was introduced, linking peony festivals and heritage markets to create immersive experiences like "wearing Hanfu while admiring peonies" . Notably, 30% of the 160 participating enterprises debuted AI-designed applications, reflecting the industry's push toward intelligent manufacturing. Experts predict Caoxian's Hanfu output value will exceed 10 billion yuan in 2025, driven by this fusion of tradition and innovation .

From April 4, 2025, visitors purchasing admission tickets to Xi'an Tang Paradise can enjoy free Hanfu rentals on-site, allowing them to immerse themselves in Tang Dynasty elegance. For an additional ¥39.9, guests can opt for a curated makeup and hairstyling package to complete their authentic Tang-era look. Key Highlights: "Dreams of the Great Tang" Water & Light Show: A nighttime spectacle blending cutting-edge technology with history, featuring a boat tour across the lake amid holographic projections, immersing guests in a poetic Tang Dynasty dreamscape. "Return to the Tang" Stage Performance: A multi-art extravaganza combining music, dance, acrobatics, and theatrical storytelling, depicting imperial court life and bustling markets under dazzling lights and costumes. Imperial Court Music "Drum": Experience the exclusive Tang royal tradition with a modern twist, as the Dongcang Drum Ensemble revitalizes intangible cultural heritage through dynamic drum performances. "Flower Dynasty" Hanfu Festival: A grand showcase of Tang-inspired attire, enhanced by spontaneous performances like Ethereal Dance and Mirror of Beauty across the park, offering photo-worthy encounters with "time-traveling" artists. This spring, Tang Paradise merges cultural immersion with entertainment, inviting guests to stroll among blooming peonies, admire flowing Hanfu robes, and relive the splendor of China's golden age.

(云上霓裳, "Cloud Splendor") Huafu Yundian Ceremony Live Broadcast. The 2025 China Huafu Week festivities are underway in Kunming, Yunnan, coinciding with the Shangsi Festival (上巳节, traditional "Third Day of the Third Lunar Month") on April 4, 2025. The event celebrates traditional Chinese attire and culture through vibrant offline and online activities.  Highlights:  Huafu (华服, traditional Han-style attire) Parade: Featuring elaborate costumes and dynamic performances in Kunming’s cultural landmarks. ICH Exhibitions: Interactive displays of intangible cultural heritage crafts, such as embroidery, dyeing, and traditional accessory-making. Star Event: The grand Huafu Yundian Ceremony (华服韵典), a live-streamed cultural gala showcasing Huafu fashion shows, classical dance, and folk music, will premiere on April 1, 15:00 (Beijing Time).  Live Broadcast Platforms: The ceremony will stream simultaneously on: Weibo, WeChat Video, Douyin, Kuaishou, Bilibili  Event Slogans:  Don’t just dream it—watch it! Join your friends for this unmissable cultural feast! This hybrid event bridges tradition and modernity, combining offline cultural experiences in Kunming with a globally accessible digital showcase, reaffirming Huafu’s role in contemporary Chinese heritage.

On March 31, coinciding with the traditional Shangsi Festival and China Huafu Day, Chongqing Airlines hosted the "Splendid Attire Illuminates Cotton, Youth Shines on Chongqing Airlines" cultural event at Terminal T3A of Chongqing Jiangbei International Airport. This immersive celebration aimed to showcase the elegance of traditional Chinese attire and promote cultural heritage through interactive activities. Dressed in exquisite Han, Tang, and Song dynasty costumes, Chongqing Airlines’ staff transformed the terminal into a vibrant cultural stage. They guided passengers through check-in procedures with classical etiquette, demonstrated traditional greetings like the "拱手礼" (hand-folding salute) and "揖礼" (bow salute), and infused the journey with the essence of Confucian philosophy: "Harmony is the most precious virtue of rituals." A dedicated "Huafu Experience Corner" in the airline’s lounge featured ink-painting backdrops of blooming kapok flowers. Passengers savored tea from Xiushan—a rural revitalization partner region—paired with osmanthus cakes, embodying the poetic charm of ancient tea ceremonies. Many paused to take photos with the elegantly dressed "Youth Civilization" volunteers. The event also highlighted traditional games like pitching-pot ("投壶"), where volunteers explained its historical roots in Zhou dynasty rituals. Participants who succeeded received souvenirs while appreciating the grace of ancient "射礼" (archery etiquette). A traveler, Ms. Wang, remarked,…

Zhang Shaohan, one of the top three female stars in the Chinese music industry, is a childhood memory for every generation, especially the 90s. Famous for her sweet voice, her classic song "Invisible Wings" made her a household name. The song, gentle yet full of strength, has encouraged many people. But she's not just a great singer; her ancient costume looks are also remarkable. It's a pity she doesn't act in period dramas. Zhang Shaohan has joined the trend of ancient costume photoshoots. Even in her 40s, she still looks young and sweet. It's like she's gone back to her twenties! Wearing a blue Song-style Hanfu, she shows off her collarbone, looking elegant and a bit sexy. With her sweet appearance, she never looks tacky in any outfit. The double-yarn buns make her look cute and lively, making her seem very young. There aren't many female singers who can maintain such a girlish state. The outer robe is a blue embroidered front-buttoned Beizi, simply paired with a white silk scarf, creating an effect of the blue sea and the blue sky. It has an elegant and gentle charm. The Song-style Hanfu suits slender women well as it can easily bring…

Youth Revives Tradition The 2025 Heze College Hanfu Carnival (Hànfú Jiānián Huá, 汉服嘉年华), themed “Youth Meets Millennium Hanfu”, launched on March 23 at Laocheng Caozhou Scenic Area (老城曹州景区). Blending traditional Hanfu culture with youthful energy and tourism, this 42-day event featured seven themed activities, including an opening Hanfu parade where students in dynastic attire strolled through ancient streets to 《Shang Chun Shan》 music, evoking Tang-dynasty poetry. Highlights included: Caozhou Ten Scenes (曹州十景) Photo Spots: Students wearing Hanfu could claim gifts by sharing photos from 9+ heritage sites on social media. Hanfu Fashion Show: Over 500 participants showcased peony-embroidered designs, symbolizing Heze’s “Peony Capital” identity. Cultural Bazaar: Hanfu vendors from Cao County (曹县)—China’s largest Hanfu production hub—and local非遗 (fēiyí, intangible heritage) artisans exhibited costumes, accessories, and crafts. Interactive Zones: Q&A sessions with prizes and DIY workshops educated visitors on Hanfu etiquette and aesthetics. The carnival drew 20,000+ attendees, merging history with Gen-Z creativity. By integrating social media engagement (e.g., “#菏之美·同袍共泽#” hashtag campaigns), it revitalized traditional culture through youth-led innovation, positioning Heze as a hub for heritage revival. Running until May 4, the event also boosted local tourism, with hotel bookings up 30% during the period.

The 5th Hanfu Culture Festival (花朝汉服节) will be held at Beijing World Flower Garden from April 4-6, 2024. As North China's largest traditional cultural event, it has attracted nearly 200,000 participants since its 2019 debut. Set against 50,000㎡ floral landscapes, the festival features 100+ cultural activities blending Hanfu elegance with spring blossoms. Highlights include: Cultural Performances: Main stage events at Holland Garden Lawn include the Hanfu Dance Competition with 50+ contestants, "Poetry and Wine in Prime Years" poetry contest, and 24 Traditional Instruments Concert recreating ancient melodies. 70 Hanfu enthusiasts will compete for the "Twelve Flower Deities" (十二花神) title through talent shows and etiquette demonstrations. Immersive Experiences: A Han-style market with 40+ vendors offers traditional crafts, snacks, and ICH interactive workshops like movable-type printing and lantern-making. Daily Hanfu parades featuring 100+ participants in historical costumes create moving tableaus through flower fields. Ritual Heritage: A Ming-style wedding ceremony displays traditional rites like Hejin (合卺, shared nuptial wine) and Jieying Jiefa (解缨结发, hair-binding ritual). The Kaibi Ceremony (开笔礼, enlightenment ritual) teaches children calligraphy basics using vermilion ink. Upgraded Activities: The Chinese Heritage Games integrate ancient sports like Cuju (蹴鞠, ancient football) and Touhu (投壶, arrow-throwing) with modern competitive elements. New game (challenge…

Nianhua Bay in Wuxi, a 2025 Spring Festival Gala sub-venue, presents a unique spring festival blending Zen aesthetics with cutting-edge technology. Centered around the newly unveiled AI Tower, the event features four iconic spots: Xiangyue Flower Street (香月花街): A Tang-dynasty-style street adorned with 3D floral installations and daily Hanfu parades; Baichi Bridge (百尺桥): Interactive AR petals triggered by a giant cat sculpture, glowing with lanterns at dusk; Nianhua Tower (拈花塔): A Zen landmark offering lake views by day and a mesmerizing light show with drone "fireflies" at night; Smile Square (微笑广场): The highlight with 1,500 drones forming floral patterns, synchronized with holograms and fireworks at the AI Tower. Immersive experiences include the Zen Journey (《禅行》) performance integrating water screens and drone art, AI-powered unmanned boats offering lake tours, and seasonal cherry blossom-themed cuisine. Visitors can rent Hanfu for photos amid blooming sakura, with prime spots along Cherry Blossom Avenue and Luming Valley. Practical Tips: Transport: 2.5-hour drive from Shanghai/Nanjing; shuttle buses from Wuxi Station. Tickets: Day pass ¥140, night pass (with AI Tower show) ¥75; free entry for hotel guests. Best Time: Mid-March to April for full cherry blossoms. This fusion of ancient charm and tech-driven spectacle positions Nianhua Bay…

Craftsmanship Building the Blossom Morning - Hanfu Huazhao Festival, hosted by Suzhou University’s Jintanglian (Golden Mantis) School of Architecture in spring 2025, revives the ancient Huazhao Jie (Flower Goddess Festival), a millennium-old tradition celebrating nature and floral reverence. Partnering with institutions like the Humble Administrator’s Garden (Zhuozhengyuan) Management Office and multiple university organizations, the event blends cultural heritage with interactive experiences. Activities include a Huashen Zhaojiling (Flower Deity Summoning Call) for Hanfu enthusiasts to submit themed photos (historic sites, gardens, or campus landmarks), followed by a Huashen Xunyou (Flower Deity Parade) on March 28. A grand Huashen Jihui (Flower Deity Gathering) features traditional performances, handicraft workshops (e.g., dougong bracket assembly), and the crowning of the Shi’er Huashen (Twelve Flower Deities), selected from participants. Prizes range from palace-style perfumes to handmade hairpins. Held at Suzhou University’s Dushu Lake Campus (March 29-30), the festival invites attendees to don Hanfu, explore floral aesthetics, and reconnect with China’s poetic spring traditions. Through hanfu (traditional attire) and rituals like tying ribbons to blossoms, it bridges ancient customs with modern creativity, fostering appreciation for cultural continuity.

Flower Goddess Festival, themed “Pearl River Mirrors Blossoms, Kapok Illuminates Hanfu,” took place from March 15 to 16 at Pearl River Park. Organized by Guangzhou municipal authorities and Yunhan Association, the event reimagined the ancient “Flower Birthday” celebration as a fusion of cultural heritage and urban vibrancy. Themed Floral Parades: Six formations—including “Loyalty of Kapok” and “Bamboo Resilience”—honored professionals like firefighters and teachers, linking floral symbolism to modern civic values. Interactive ICH Experiences: Workshops on paper-cutting, sugar painting, shadow puppetry, and calligraphy engaged families in reviving traditional crafts. Hanfu Showcases: Over 100 participants in dynastic attire staged parades, while the debut of a kapok-themed mascot highlighted Guangzhou’s identity. The festival blended ecology (kapok as the city flower) with urban culture, emphasizing Guangzhou’s role as a “city of heroes.” Future plans include integrating international arts, sports, and commercial activities to enhance the park’s appeal as a cultural-ecological hub. By transforming floral motifs into civic pride and traditional crafts into interactive experiences, the event attracted 10,000+ visitors, exemplifying how festivals can drive cultural-tourism integration.

On March 17, 2025, Kunming Railway Station transformed its waiting hall into a cultural stage for the Huazhao Festival (花朝节), or "Flower Goddess Festival," blending ancient traditions with modern travel. Organized by Kunming Railway, the event featured: Hanfu (汉服) Show: Railway staff, dressed as ethereal "flower fairies," performed traditional dances with silk fans and floral banners, showcasing礼仪之美 (ritual elegance) through movements like xing (行), li (立), and bai (拜). Cultural Immersion: A guzheng performance of Memories of Jiangnan (《忆江南》) turned the hall into a 国风剧场 (Chinese-style theater), while calligraphy and painting zones displayed 旅客互动 (traveler engagement). Interactive Games: Classics like Feihualing (飞花令) (poetry recital challenge) and Touhu (投壶) (arrow-pitching game) drew crowds, with prizes like qishan (漆扇) (lacquer fans) and shuqian (书签) (bookmarks) delighting participants. The festival, rooted in the 2,000-year-old Han tradition, rei magined waiting time as a cultural journey. Travelers captured moments of古典与时尚碰撞 (classic-meets-modern aesthetics) on phones, while 非遗文创 (ICH-inspired crafts) like hand-painted fans bridged heritage and contemporary tastes. Kunming Railway continues to innovate station activities, proving that transit hubs can be gateways to cultural discovery. As one traveler exclaimed: "This makes me want to linger, not rush!"

Floral Vibrancy in Luoyang" (花YOUNG洛阳城), will run from April 1 to 15, 2025 (peony viewing extends to April 30), hosted by Henan Province and organized by Luoyang City. Embracing innovative strategies, the festival prioritizes immersive experiences and Gen-Z engagement through 10 flagship and 35 satellite events. Virtual Opening Ceremony (April 1), shifting from traditional formats to digital platforms for broader reach. Citywide Treasure Hunt ("Fortune Quest") across 42 landmarks, offering prizes worth 100 million yuan. Peony Culture Market integrating artisan crafts, interactive workshops, and themed消 zones. Enhanced immersive attractions: revamped "Museum Adventures," Tang Dynasty-inspired shows, and "Sui-Tang Art Carnival." Gen-Z Focus: "Z-Explorer Week" featuring Hanfu parades, music festivals, and outdoor activities. Four thematic tracks—Hanfu Fashion, Music, Intangible Heritage, and Landscape Tourism—will spotlight Luoyang’s cultural assets, with county-level events like Tianjie Street’s historical reenactments and riverfront light shows. By blending "disruptive creativity" with cost-effective operations, the festival aims to boost tourism spending while cementing Luoyang’s status as China’s peony capital. Discounted tickets, digital promotions, and cross-sector partnerships will enhance accessibility, targeting 20% YoY visitor growth and reinforcing the city’s cultural-tourism synergy.

One of Hubei’s largest traditional folk events with over 800 years of history, unfolded in Jiujie from March 13 to 17, blending intangible cultural heritage (ICH) displays, Hanfu parades, and vibrant market scenes into a living “Qingming Riverside Scroll.” Centered on the theme “Floral Heritage in Bloom,” the festival drew crowds with its immersive cultural experiences. Highlights included a daily Hanfu procession of 50+ participants in Tang, Song, and Ming dynasty attire parading across the Flower Dynasty Bridge and Rainbow Bridge, passing through ICH exhibition zones. Twelve “Flower Goddesses” in elaborate Hanfu led interactive rituals, while performances like Chu Music Rites (water-sleeve dance), Hubei drum storytelling, and folk boat dances showcased Chu culture. Over 18 ICH items were featured, including sugar painting, bamboo carving, Zhangdian fish noodles, and Wangji chicken soup. Artisans like Shi Cuifen, creator of embroidered sachets exported to New York, demonstrated traditional crafts, while cat-head shoes and herbal bone-setting techniques drew nostalgic visitors. A ICH-themed market spotlighted Xinzhou specialties, from ancient-style brown sugar to literary-inspired products. The event also integrated poetry recitals and cross-regional collaborations, such as Hubei’s theatrical piece This Poem. By merging heritage with tourism, the festival highlighted Xinzhou’s role in preserving rural traditions while…

"Blossoming Happiness" (幸福生活季), launched on March 15, 2025, in Chengdu’s Luodai Ancient Town, running through May. This 39-year-old cultural flagship event integrates heritage and modernity through seven core themes: Night Camping (夜游露营) at CSP Outdoor Expo Hanfu (汉服) Matchmaking with 100+ participants Peach Blossom Marathon (桃花马拉松) Hairpin Flower (簪花) Culture showcases Chengdu-Chongqing Food Fest featuring cuisine Music Concerts with chart-topping artists Regional Co-Branding (区域联动) with 12 provinces Immersive historical performances like The Peach Oath dance and Hanfu wedding rituals for 25 couples 10 curated 赏花线路 (blossom-viewing routes) across Dong’an Lake and mountainous Shiquan Town Cross-provincial vouchers worth millions to boost cultural tourism spending Strategic partnerships with brands like Yili Jin Dian (伊利金典) for IP commercialization Market displaying Sichuan-Tibetan crafts and delicacies like Zhangdian Fish Noodles (张店鱼面) -DIY (parent-child workshops) and 坝坝宴 (open-air banquets) -Cultural Exchange (成渝双城联动) through youth performances As Chengdu’s longest-running spring festival, it transforms "blossom economy" into multi-sector growth via sports events, night tourism, and OTA platform integration. The district aims to increase visitor spending by 30% through (culture-tourism-commerce) convergence, reinforcing its status as Sichuan’s floral tourism capital.

The 2025 Fuzhou Huazhao Festival (Flower Festival) grandly opened on March 15 at Minyue Water Town in Fuzhou, Fujian Province, under the theme "Blossoms in Splendor · Joyous Blessings" (花朝锦簇·喜巳福来). Organized to celebrate spring’s arrival and traditional Han culture, the event featured five core highlights: a sacred Flower Goddess Ceremony, ritualistic "Pichang Shanghong" (披彩赏红, draping colored ribbons on flowers for blessings), Hanfu-clad Flower Goddess processions, themed performances, and flower boat parades along the town’s waterways. Over 100 Hanfu enthusiasts participated in vibrant parades, showcasing Tang, Song, and Ming dynasty attire, while flower-adorned boats navigated the canals, creating a dynamic fusion of history and scenery. Interactive rituals like the Hairpin Flower Ceremony (簪花礼) and Flower God Worship immersed visitors in Tang-Song era customs, with designated photo zones amplifying the festive ambiance. The event also included cultural workshops on flower arrangement and traditional archery, alongside nightly water shows blending holographic technology with Fujian’s maritime Silk Road history. Minyue Water Town—a National 5A-rated scenic area—leveraged its Hui-style architecture and water-town landscapes to enhance the festival’s authenticity. Visitors enjoyed discounted tickets (50 RMB for locals) and free entry by wearing Hanfu or floral accessories, aligning with the county’s push for cultural tourism integration. The…

On March 8, 2025, Luoshan County in Henan Province hosted the “Traditional Fashion · Mirroring Luoshan” cultural event, combining a grand qipao fashion show and Hanfu performances to celebrate International Women’s Day. Organized by the county’s cultural and tourism authorities alongside the Peony Art Troupe and Hanfu Association, the event highlighted traditional attire’s elegance and modern vitality. The centerpiece was a 100-person qipao catwalk, where models showcased intricately embroidered silk gowns, embodying the grace of Chinese femininity. This was followed by Hanfu displays featuring Tang Dynasty’s vibrant qixiong ruqun, Song-era minimalist beizi, and Ming-style dignified mamianqun, accompanied by traditional etiquette demonstrations. Performers blended dynamic movements with static poses, illustrating the philosophy of “Chinese attire embracing heaven and earth.” By merging heritage with contemporary aesthetics, the event celebrated women’s cultural contributions while promoting Luoshan’s local identity. Future plans include developing “Hanfu + tourism” and “qipao + intangible heritage” brands to deepen cultural-tourism integration. This initiative aims to position Luoshan as a hub for traditional fashion innovation, fostering sustainable engagement with China’s sartorial legacy.

"Floral Kuiwen, Better Weifang," will run from March 23 to 31 in Weifang, Shandong Province. Hosted by the Kuiwen District government, this fourth edition integrates Hanfu culture with commercial tourism to revitalize traditional festivities. Key highlights include a public-voted "Twelve Flower Deities" pageant (selected via online polls), Hanfu discounts at 100+ stores in Taihua Mall, and interactive rituals like flower worship, floral arrangement, and ancient archery games. Attendees in Hanfu can claim free gifts or participate in themed photo ops with the mall’s mascot "Da Meng." The event features a Guochao (China-chic) fashion show by designer Wang Ping, blending traditional headwear with modern aesthetics, alongside folk music and dance performances. A dedicated "Floral Market" offers craft workshops and cultural displays. Since 2022, the festival has boosted Kuiwen’s "culture-commerce-tourism" synergy, driving foot traffic to local businesses while nurturing civic pride in intangible heritage. To broaden engagement, organizers leverage social media campaigns on Douyin and Xiaohongshu, while partnerships with influencers and cultural ambassadors amplify visibility. By merging Hanfu culture with commercial incentives, the festival aims to position Weifang as a hub for heritage innovation, fostering sustainable urban development through creative cultural consumption.

themed "Robes Roaming Langyuan · Grace Illuminating Splendor," will be held from March 29 to 30 in Sichuan’s ancient Langzhong City. Centered on blending historical heritage with modern innovation, the event features a grand "Dynasty Carnival" parade showcasing Han, Tang, Song, and Ming dynasty-inspired processions, alongside themed performances like the "Spring Festival Elder" Luo Xiahong with celestial maidens and armored reenactments of General Zhang Fei’s battalion. Key highlights include immersive cultural experiences: a 24-solar-term-themed Qunwo Banquet market, 非遗 workshops (lacquer fans, shadow puppetry), traditional wedding ceremonies, and dynamic displays of ancient military drills at Zhangfei Square. Visitors dressed in Hanfu or reciting Langzhong-themed poetry enjoy free access to cultural sites, while discounts apply to river cruises, live performances like Shu Dao Shengshi, and accommodations. Co-organized by over 40 local departments and businesses, the festival integrates Langzhong’s intangible heritage, such as 福字拓印 (blessing-character rubbings) and 皮影 (shadow plays), into interactive activities. Extended through early April, this third edition reinforces Langzhong—a UNESCO-listed ancient town—as a hub for reviving traditional culture through 国潮 (China-chic) celebrations, offering travelers a seamless blend of historical immersion and modern hospitality.

Jiangxi Province, celebrating spring amid vast seas of blooming rapeseed flowers. Held from March 8 to May 5, 2025, the event blended traditional customs with natural landscapes under the theme "Cliffside Ancient Village, Terraced Flower Fields," drawing over 10,000 visitors. Highlights included a Hanfu-clad "Flower Goddess" procession blessing the ancient village, interactive "flower-selling" vendors, and lively spring farming dances. A "Floral Market" showcased handicrafts, local delicacies, and 非遗漆扇 (lacquer fan) workshops, while themed photo spots dotted flower fields. Visitors immersed themselves in activities like floral banquets and 农耕农趣 (farm-themed experiences), creating a nostalgic rural ambiance. Huangling, newly designated a National 5A Tourist Attraction in 2024, leveraged its iconic 梯田花海 (terraced flower fields) and Hui-style architecture to strengthen cultural tourism. Xie Qiaojuan, the resort’s Planning and Promotion Director, highlighted the festival’s evolution since 2018 into a signature spring event. By integrating folk traditions with immersive experiences, the festival promoted rural tourism while preserving heritage. Future plans include expanding themed activities to position Huangling as a comprehensive destination for cultural immersion and 生态康养 (eco-wellness), reinforcing its status as China’s "homesickness experience hub."

On March 8, 2025, the "Women in Bloom, Splendid Attire" event was held at the Chang'an Nishenglui Hanfu Cultural Block in Shaanxi Province to celebrate International Women's Day. Organized by the Shaanxi Senior Talent Institute Western Manager Club and hosted by Chang'an Nishenglui Commercial Operations Management Co., Ltd., the event aimed to honor outstanding women across industries and promote intangible cultural heritage (ICH) . The ceremony began with a speech by Gao Suiyin, Director of the Shaanxi Senior Talent Institute, extending festive greetings to women professionals in tourism, healthcare, technology, and ICH preservation. Over 100 exemplary women were recognized, including senior executives and ICH inheritors. Notable honorees included Duan Xiaoyu (creator of the viral "Bowl-Smashing Wine" tourism IP), Liang Tinghui (guardian of "Beilin Shadow Carving"), and Qi Yanyu (master of scented sachet knotting), among others celebrated for their contributions to cultural preservation and industrial innovation. The event featured vibrant ICH-themed performances: Hanfu fashion shows, tea ceremonies, magic acts like "Silk from Empty Hands," and musical performances such as the duet "My Beautiful Homeland." Chang'an Nishenglui, a hub for Hanfu culture with over 100 Hanfu shops and Shaanxi delicacies, allowed visitors to immerse in traditional attire and local cuisine. By highlighting…