On April 9, 2025, the High-Quality Hanfu Industry Forum, part of the World Peony Congress in Heze, Shandong, convened government leaders, academic experts, and industry pioneers to strategize the integration of traditional Hanfu culture with modern innovation. Key attendees included Pan Lusheng (Vice Chairman of China Federation of Literary and Art Circles), Dong Zhanjun (President of Shandong University of Art and Design), and Li Chunying (Mayor of Heze).
President Dong Zhanjun emphasized expanding Hanfu’s cross-industry cultural influence and pledged to leverage university resources for talent cultivation, design innovation, and industrial collaboration.
The forum unveiled the “Traditional Attire Fashion Innovation” Knowledge Graph, a framework guiding historical and modern design integration.
Mayor Li Chunying highlighted Heze’s success in building the “Cao County Hanfu” brand and announced the “Cao County Hanfu Global Promotion Plan”, appointing overseas ambassadors and partnering with cross-border e-commerce platforms.
The Heze University Hanfu Volunteer Alliance was launched to engage students in cultural promotion, while partnerships with MCN agencies and cultural tourism sites aimed to boost immersive experiences like “Hanfu + Peony Tourism.”
The event attracted over 20 universities, top Hanfu enterprises, and supply-chain stakeholders, marking a milestone in positioning Hanfu as a global cultural symbol rooted in tradition yet driven by innovation.
