Japanese & Korean Tourists Flock to Shanghai for Hanfu Photoshoot

On Ninghui Road in Yu Garden Mall, Kaede from Tokyo, Japan, and her friend are experiencing Hanfu photography in Yu Garden. As spring arrives, the 2025 Shanghai Yu Garden Mid - Spring Flower Festival has kicked off, attracting numerous Chinese and foreign tourists. According to the news from Yu Garden Mall, starting from the Mid - Spring Flower Festival, the upgraded Huancai Yu Garden Light Show combined with Chinese - style performances has officially launched. During this flower festival, accompanied by five sets of Chinese - style music, Yu Garden will use the core buildings in the central square, Nine - Bend Bridge, and Golden Square as the background to present a spring flower scene with dynamic floodlights.

Yu Garden scenery

Recently, when the reporter visited Yu Garden, it was found that at nightfall, the dynamic lights in the garden blended with the flower scene and Chinese - style performances, swaying gracefully. Whether on Ninghui Road, known as the "ceiling of Chinese aesthetics", or in the central square and Golden Square where Chinese - style dances and ancient music are performed irregularly, tourists in Hanfu can be seen everywhere. Regardless of nationality and language, they not only integrate with the immersive Chinese - style scene in the garden but also become the scenery in the lenses of other tourists.

Kaede is from Tokyo, Japan. When being interviewed by the reporter, she was on Ninghui Road, taking pictures with her friend under the guidance of the photographer. In order to experience Hanfu photo - taking, they came to Yu Garden specifically on the fourth day of their Shanghai trip. Kaede told the reporter that she found a store in Yu Garden that rents Hanfu, and she really likes the pink Hanfu she is wearing. Under the guidance of the photographer, Kaede and her friend are like gentle ladies walking out of an ancient painting, and many tourists raise their cameras when they see them.

Kaede and her friend in Hanfu

Tomoka and Kiran from Kanazawa, Japan, are taking pictures in front of the central square of Yu Garden Mall. They are high - school classmates and good friends. They graduated from university this year and chose Shanghai as their graduation - trip destination. They rented Hanfu in Yu Garden, did their hair and makeup, and then walked around, taking pictures of each other. They had arranged their main itinerary before coming to Shanghai and plan to visit Shanghai Disneyland later.

There is also a Korean girl named Han Ruzhen (transliteration) from Cheongju University who is also on a graduation trip to Shanghai. She and her friend rented Hanfu and took pictures while strolling. She told the reporter that she learned about Shanghai Yu Garden on overseas social media and was attracted by the scenery and classical culture here, so she came here specifically for photos and experiences.

Tomoka and Kiran in Hanfu

Vivian is a freelancer living in Shanghai. On the evening of March 20th, she came to Yu Garden with her friend to take pictures. "Go where it's beautiful." Vivian told the reporter that she is a photography enthusiast and a blogger. In the circle of photography enthusiasts, people share some good places for taking pictures. As soon as the flower festival opened, she came to Yu Garden. Vivian has her hair coiled and wears a flower - adorned hairpin. She said with a smile that the clothes she is wearing are not strictly Hanfu but a "new Chinese - style" outfit.

Yuelian, a Hanfu model from Nanjing, accidentally met Moroccan singer Dina and her friends by the Nine - Bend Bridge in Yu Garden and had a pleasant chat. "There are both very modern things and pavilions and towers that fit Chinese traditional culture here. Compared with other cities, I think Yu Garden is more colorful and fashionable. So if we want to shoot some content about Sino - foreign exchanges or something creative and innovative, it's very suitable here." Yuelian told the reporter. She is a junior majoring in English at Nanjing Normal University, as well as a Hanfu model and blogger. On the opening night of the Yu Garden Flower Festival, Yuelian came to shoot in the costume of the peach - blossom flower goddess with a makeup artist.

Yuelian and Dina in Yu Garden

"I think one of the good things about it is that it combines the light show with the flower - goddess festival, creating a colorful feeling. So it's a new thing, digging out something new from the old and then integrating them well." Yuelian believes that how to innovate traditional gardens to meet the trends of the new era is something that other cities should learn. Yuelian taught Dina various poses suitable for taking pictures. It is worth mentioning that when Yuelian was shooting in the central square, she attracted the attention of two other foreign friends in Hanfu. One of them is Moroccan singer Dina, a blogger with many fans in China. The three took pictures and chatted together, presenting an instant ancient - style show. Yuelian also lent Dina a prop lantern and taught her to pose properly. The three of them formed a special scenery in the central square. Yuelian told the reporter that this encounter was completely accidental and an unexpected surprise.

According to the introduction of Yu Garden Mall, Shanghai Yu Garden has held the Flower Festival for three consecutive years. This year's flower festival not only retains the ceremonies such as sacrificing to the flower goddess, wearing flower hairpins, and admiring the red flowers but also transforms the one - dimensional cultural display into a multi - dimensional participation experience through scene reconstruction, upgrading the lighting, and cross - border cooperation. In the continuous iteration and upgrading, more attention is paid to the dialogue with the young group. Through the spring narrative that combines Chinese and Western cultures, Yu Garden Mall hopes to provide a more international consumer service experience for tourists at home and abroad, allowing foreign friends to immerse themselves in the aesthetics of Oriental life and integrating traditional culture into the lives of the public. During the Mid - Spring Flower Festival, tourists in traditional Chinese costumes can be seen everywhere in Yu Garden Mall.

Overall view of Yu Garden during the festival

More tourists in Hanfu

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