Discovering Su Bei's Unique Appeal
In the scorching heat of July, where even the air seems to shimmer with intensity, Su Bei (肃北) County in northwestern Gansu Province offers an unexpected respite. As the temperature soars elsewhere, Su Bei, with its unique geographical and cultural features, emerges as an alluring oasis for summer travelers.
Su Bei County, nestled in the northern foothills of the Qilian Mountains, is a haven of contrasts. The region is divided into two distinct areas: the southern and northern mountains. With an average altitude of over 2000 meters in the southern region, Su Bei experiences a pleasantly cool summer climate, often hovering around 23 degrees Celsius.
A Cultural and Natural Wonderland
Gansu's only Mongolian autonomous county, Su Bei, is renowned for its breathtaking landscapes and rich cultural heritage. Picture vast grasslands that stretch like a green sea, majestic snow-capped Qilian Mountains, and the crystal-clear Dan River meandering through the county. Together, these features create a picturesque and culturally vibrant tourist corridor.
In early July, Su Bei launched its "Weekend Cool Escape Experience Tour," an initiative designed to blend culture, sports, cuisine, and intangible cultural heritage into a comprehensive tourism extravaganza. The program aims to attract visitors with a variety of engaging activities.
Every Saturday morning from July to August, the county's Ethnic Sports Center hosts horse racing events. Visitors can enjoy the races for free and participate in prize-winning guessing games. Additionally, there are opportunities to experience Mongolian intangible cultural heritage, attend special performances by the Ulan Muqi troupe, and explore the stunning Transparent Dream Glacier 29.
Since the initiation of the weekend escape activities, Su Bei has seen a noticeable increase in visitor numbers. The county's innovative approach to tourism is proving successful, drawing more people to its cool, scenic environment.
Revitalizing the Night Economy
In recent years, Su Bei County has been enhancing its nighttime economy, a vital facet of modern urban life. This shift reflects a growing trend where diverse nighttime activities and markets become central to consumer lifestyles and economic vitality.
Su Bei's Business Bureau has been working to diversify the nighttime offerings, aiming to create a vibrant market that combines dining, entertainment, and leisure. During weekends, visitors can indulge in traditional Mongolian dishes such as roasted whole lamb, blood sausages, and meat sausages at the local night markets. Weekly events are organized to stimulate consumer interest, promote local specialty products, and celebrate culinary traditions.
Recent events include the "Whole Lamb Feast" beer competition, the "Little Lobster Meets Oyster" food festival, and a concentrated exhibition and sale of specialty products from seven counties and cities in Jiuquan. Upcoming events include the "Warm Qixi Festival: Gathering for Love" dining discount activities and the "Childhood Dreams Take Flight: Sparkling Stars" children’s talent competition.
Embracing Online and Offline Integration
To further boost local commerce, Su Bei County is expanding its cooperation with online platforms like "Quick Delivery." By adopting a "offline + online + delivery" sales model, the county aims to broaden its market reach and create a more convenient shopping environment for consumers.
In addition to these commercial ventures, Su Bei will host traditional events such as the Naadam Festival and the National Ethnic Square Dance Competition. These activities are designed to foster cultural exchange and community engagement while showcasing the county's unique character.
Su Bei County's blend of cultural richness, scenic beauty, and innovative economic strategies is setting a new standard for summer tourism and local development. As the county continues to enhance its offerings and attract visitors, it exemplifies how a place can successfully merge tradition with modernity, providing an unforgettable experience for all who visit.
