Winsing Animation (咏声动漫), a prominent animation studio from Guangdong, has been making waves at the Annecy International Animation Film Festival! This year, they showcased their new Chinese animation "Into The Mortal World" (落凡尘)， hoping to spark more collaborations with global animation enthusiasts and promote Chinese animation internationally. Yan Bing, Vice President of Winsing Animation, excitedly said, "Our works are the best interpretation of Chinese stories!"
In recent years, Chinese animations have been drawing inspiration from traditional culture and boldly innovating. During the MIFA 2024 (Annecy International Animation Film Market), several Guangdong-produced films were highlighted at the Guangdong-European Animation Film Promotion Conference, including the upcoming summer blockbuster "Into The Mortal World." This film has garnered widespread attention in overseas markets.
"Into The Mortal World" is based on the Chinese folk legend of the Cowherd and the Weaver Girl, one of China's four great folktales. It tells the story of Jinfen, a descendant of the Weaver Girl, who descends to the mortal world to tame constellations and atone for her mother's sins. She unexpectedly allies with Xiaofan, a mortal girl seeking her mother in the divine realm. Yan Bing introduced, "This work brings the mythology of constellations to the big screen for the first time, incorporating traditional cultural symbols like the 28 constellations to tell a Chinese story full of Eastern charm. The film targets young audiences and is a must-see Chinese animation blockbuster for the summer!"
The "Eastern aesthetics" style of "Into The Mortal World" is eye-catching. The divine realm in the film is ethereal, built around the core visual elements of "weaving" and "fabric," reinterpreting the "men tilling the farm and womenweaving" concept from classical Chinese civilization. The sky curtain falls from the heavens like flowing ribbons, showcasing the exquisite craftsmanship of traditional arts amidst gold and jade.
The mortal world is designed based on the Song Dynasty style, referencing historical materials like "Life in the Song Dynasty" and "Along the River During the Qingming Festival," presenting the bustling and lively atmosphere of the human world. Additionally, traditional elements like auspicious clouds in the film also demonstrate the beauty of the new Chinese style. It's reported that "Into The Mortal World" was created by over 50 top production teams and more than 2,000 animation artists over five years.
Winsing Animation not only excels in animated films but also achieves outstanding results in web animation creation. Their first sci-fi action web animation "Shadows of The Void"（虚无边境）, co-produced with Bilibili（哔哩哔哩）, also attracted attention during the Annecy International Animation Film Festival. This web animation, focusing on Generation Z, showcases the new power of Chinese animation. Since its release on Bilibili on April 10, "Shadows of The Void" has surpassed 2.4 million views and received unanimous praise from netizens. Liu Yaling, Overseas Distribution Director of Winsing Animation, revealed, "Shadows of The Void has also received a good response in overseas markets. We've successfully signed contracts with clients in the CIS region, and clients from the Middle East and Southeast Asia have also expressed strong interest."
As one of the leaders in Chinese animation, Winsing Animation consistently adheres to the "going global" strategy, using animation as a medium to tell Chinese stories to the world. At the China Film Joint Pavilion at the Annecy International Animation Film Festival, Winsing Animation not only showcased youth-oriented animation works but also introduced the GG Bond movie series, which attracted attention from global buyers and media. GG Bond, a national-level long-running IP born 19 years ago, continues to innovate and go global with its series of works.
As of now, the currently screening "GG Bond: Interstellar Action" has accumulated nearly 55 million yuan at the box office, continuously breaking multiple box office records and becoming a standout among domestic animated films. Winsing Animation began to layout overseas markets in 2008, and since 2019, the GG Bond film series has officially gone global, now covering multiple countries and regions worldwide, with partners across the globe and works featured on major mainstream media platforms overseas.
It's worth mentioning that Winsing Animation's early education animation IP "GoGoBus" has also performed excellently in overseas markets, winning the love of overseas audiences with its rich animation content and adorable characters. "Chinese animation is becoming a cultural entertainment product accompanying children's growth globally," Liu Yaling introduced. This year, multiple episodes of "GoGoBus" animation have been broadcast and rebroadcast on Indonesian television (RTV), and the GoGoBus IP has also entered Indonesian schools, engaging in in-depth interactions with local children.
Currently, the "GoGoBus" series of animated content has been translated into more than a dozen foreign languages and broadcast in over 50 countries and regions. Yan Bing stated, "Moving forward, Winsing Animation will continue to adhere to the strategy of 'going global' with Chinese culture. On one hand, we will create more original IPs and high-quality works based on the content type needs of the international market to enhance the global competitiveness of Chinese animation IPs. On the other hand, we will strengthen online and offline exchanges and cooperation with major global media through multiple overseas influential film and television exhibitions and events to enhance overseas audiences' awareness and appreciation of Chinese animation." Let's look forward to more exciting Chinese stories from Winsing Animation in the future!
In Winsing Animation's journey of "going global," every step is taken firmly and powerfully. They not only focus on the quality of their works but also care about how to better connect Chinese culture with global audiences. Yan Bing said, "China has 5,000 years of cultural heritage. We hope to convey Chinese stories and culture to every corner of the world through animation, a form loved by young people."
To better implement the "going global" strategy, Winsing Animation has also increased its efforts in developing original IPs. They not only deeply explore story elements from traditional Chinese culture but also combine modern aesthetics and market demands to create a series of works loved by young people. These works have not only achieved good reputation and viewership in China but have also received widespread attention and praise in overseas markets.
In addition to developing original IPs, Winsing Animation is actively seeking cooperation opportunities with major global media. They have participated in multiple international animation exhibitions and exchange activities, sharing experiences with peers from around the world. Through these activities, Winsing Animation has not only expanded its international influence but also laid a solid foundation for future cooperation with international media.
In future development, Winsing Animation will continue to adhere to a market-oriented and audience-centered development concept. They will continue to increase investment in original IP development, constantly improving the quality and level of their works. At the same time, they will also strengthen cooperation and exchanges with major global media to jointly promote the internationalization of the Chinese animation industry.
"We believe that Chinese animation has enormous potential and market. As long as we continue to work hard and innovate, we will surely be able to create more excellent works with international influence and convey Chinese stories and culture to every corner of the world," Yan Bing said confidently.
With the continuous efforts and progress of Chinese animation companies like Winsing Animation, it is believed that the Chinese animation industry will surely achieve more brilliant achievements in the international market and bring more exciting Chinese stories and cultural feasts to global audiences!
